Horrible link, but that's MVRs current Facebook platform advertising campaigns, ~22 results apparently. I haven't got any metrics as I just have a look now and then, but anecdotally that's been zero results for a few weeks so they've definitely ramped it up a gear.
All wireless related, and I might have missed it previously, but a mix of Facebook and Instagram campaigns in there which I'm not sure I'd seen much of before.
From the looks of it they buy short term campaigns, but restart them with the same artists once they've expired - maybe with a tweaked target audience? Seems to only be a few days for running most of them; the other day there were nine, then only two Lewis Capaldi posts that were a bit older, then ten yesterday and thirteen today ?????
Interesting looking at the Facebook ads library for the melody page, currently 10 campaigns running, starting 24th April with the most recent yesterday. Can't see impressions/views (on mobile anyway) but can sort by most impressions, with the earliest 24th Lewis Capaldi ones at the top, but followed by ones from yesterday. Not enough there to make any claims of success, just interesting to see they've changed gear for ad strategy