paywalls17 Jun 2014 00:12
If a newspaper's online presence is attractive, and if it is free, it will attract viewers, and that should enable it to generate advertising income. That is the only way it will work, i.m.o. A paywall will drive away viewers, and there goes your advertising income. I think the I.T.'s plans are daft. They can't even run the archive efficiently - have you tried using it recently? Last twice I tried, it swallowed my money and refused to deliver material which I know was there.