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You can’t cry over spilt milk mate. I was making an absolute killing trading Boohoo, again and again and again. I made near enough £750k trading it but I put about £200k of that into a long term holding there alongside another £100k that I already held. So although I made a fortune on trading it including when it went down I am now stuck with a holding that is now only worth one third of that. I am massively down but I don’t want to get rid of at these prices.
You’ve just got to forget about the losses mate, otherwise they just eat you up. The weird thing is that even though I am up almost £500k up overall on Bohoo the losses get to me more than the gains. Stupid I know, but it is what it is. I certainly don’t blame the company for the losses. They didn’t want it to happen and I’ll be delighted when I recover them in the future.
Just put it behind you and go make money elsewhere and come back to this share in 6 months and see where you are is my advice to you. It works for me.
Well unfortunately for me I not only never made my 375p but I missed the 360s and only got out at 355p. Greed got the better of me on this occasion and cost me £25k .
I am honestly not sure which way this is going to go at the moment. Part of me thinks that it will go all the way down to 300 or so but it could make a recovery just now so I am out at the moment.
I wish I had gone short when I sold out at 355p, but I didn't and you can't win them all. This share has made me some very good money in the past and will do the same in the future but I am waiting to see which way it will swing.
I will be back in around 300p long for the usual £2,500 per point and the standard journey back up again. See you soon.
As I have said before, Bohoo is the gift that keeps giving - both when it goes up and when it goes down. I have been long on Boohoo at £2,500 per point since November 4th and it has outperformed even my expectations.
Just 9p more to go (well, call it 11 with the spread) and I will be up £250k in just over two months. I never thought that it would go so high so quickly but am comstantly changing my targets to match the mood so currently and aiming to keep the long open until 400p and see how things progress from there.
There is no question in my mind that Bohoo will blast through 400p eventually but I think that we may find some resistance there and there will be money to be made on a couple of bounces back down to 375/380 before it breaks through.
Once I finally close the position I will spend 50% of the profit on Boohoo equities on a free carry and spread the rest amongst over trades and some promising small caps with multibag potential .
Good luck all and Happy New Year.
I too think that his is going to continue going up until the next set of results. I have a long-term core holding here but I also trade this stock all the time. I have been long here at £2500 per point since 275p back in November. I have been kicking myself for not getting out at 320, especially when it was back down at 290 last week. However, I held on and am felling less bad about it now.
I have had a really good run of getting in and out at the right times with Bohoo, but it just shows that you never get everything right all of the time.
Still holding for now...
Hi Paul - at the moment I am just trading Bohoo as it is such an easy one to do. The peaks and troughs are predictable and the occasional negative media coverage from the Times pushes things overly low with a massive rebound being inevitable. I think that there is still some distance left to go back up here and I do not see any other stocks out there that will so clearly deliver a return with so little risk so BOO is where all my focus is just now.
I do have a couple of positions in Zneith Energy and Block Energy but these are both high risk high reward shares and they are more investments than trades. In terms of trading I have my eye on a couple of other stocks that may be worth a shot in and am happy to let you know these once I have taken a position but the problem is that often the ones that offer high return potential simply do not have the volume in them that BOO does and it is volume that makes trading easy. Too many of the large cap stocks with big volumes just jog along going up or down very slowly which is why pension funds love them and traders hate them.
An easy way to locate a stock to trade is look for a large company that has been hit by damaging events or media reports and take it from there. The market always over-reacts - prices get pushed too low on bad news and rise to high on good news so look to get in at one of these two points when there has been large media coverage on a story and it is obvious where the market is going to go next.
Anyway, let's all just enjoy the upward ride here for the moment. Good luck with your other investments.
I have a fairly substantial core holding here nowadays which was bought with the profits from shorting the stock after the first Times article in July. However, why I really love Boohoo is for a trade. You can make an absolute fortune on the downturns when the papers publish bad news about the stock but you know that because it is a well run and profitable business the share price will go up again once the news article just becomes last week's chip wrapper.
Back at the end of October I made £88k here by going short for £2k a point at 313p, and then went long at £2,500 per point at 275p on November 4th. I should really have closed that position today for a £95k profit at 313 but I really do think that this is just going to keep climbing so I am holding long and strong for the moment.
I know that my posts annoy some of you, though less when I am going long than when I am going short but I always like to post what i am doing in real time so that I can't be accused of making it up when I post profits later on.
Just remember, don't get too attached to a share. They are not a football team that should be supported through thick of thin, they are just a means to make money - and the company does not give a damn about you as an individual, you are just a cash generating resource to them.
GLA.
In the interest of transparency I closed my £2,000 pp short here at 269 for a profit of £88k and have now gone long at 275p for £2,500 pp.
I'm expecting to make even more money on the way back up than I did on the way down.
#keepcalmandcarryonlosingmoney
Saying that a paper loss only becomes a real loss when you cash out is one of the worst attitudes that you can take when share trading. More often it leads to a small loss becoming a big loss and then an even bigger loss.
As I said before the market is like the sea and PIs are like little surfers or swimmers. The sea is going to go in the drection that it goes and we are all carried with it. There is no point trying to swim against the tide as you will not win until the tide changes.
My point is that when the tide is not going the way you are swimming then don't swim against it, but just trun around and swim with it.
That is how you make money.
Bonkers67 - I was not winding them up but pointing out a truth. The Zenith board is populated by some genuine investors but also a group of ex shareholders who lost money on the company about three years ago. They no longer hold shares there and greet anything the company does with derision and juts moan about how much money they lost.
I can't stand those types of people. Just because they lost money on a bad investment it does not mean it it the fault of the company, it just means that they are bad investors. It is not a badge of honour to lose money - it is a sign of poor investment decisions. I drop in there to point that out to them every now and again when they get too full of themselves.
The also make the lives of the genuine investors there a misery with their constant deramping. I have a £20k throwaway holding in Zenith that is a free carry for me so I do not care, but some of the other people there have shareholdings that matter to them and these idiots make their livers a misery.
Honestopinion - of course you have lost money on this share. You have simply ignored the bad news that has come out and just held onto your shares regardless. So considering that the price on October 1st was 358 and you posted that "I am now so heavily invested in Boohoo that I am going to wait for the share to recover no matter how long it takes." and the price is now 266 you are now down 25% whether you like it or not.
I could have been in your position, as I also have a long term share position here too but when I see the price going down I trade it and make money that way. So my core holding may have gone down in value like yours but I have made over 100k by trading at the same time, so I have not lost money and you have.
I can now decide whether to put my £100k back into Boohoo to buy more shares, buy shares elsewhere or just take it out as cash. You just have to hold tight and hope things go back up again - and I will trade when it does that and make money on that too.
So don't tell me that you haven't lost money in October - because you have. You have lost 25% of the value of your portfolio here.
Honestopinion - why am I a jackass for making money?
Wouldn't I be more of a jackass if I was losing money on Bohoo - like you?
Pete 7 - Check my post history, I call most of what I am doing in real time going right back to the Times article in July.
I post when I am up and when I am down.
I still believe that this will go back up to 400p and will ride that wave when it comes in. In the meantime, if it keeps going down then I will make money that way too.
Check my post history, I call most of what I am doing in real time going right back to the Times article in July.
I post when I am up and when I am down.
I still believe that this will go back up to 400p and will ride that wave when it comes in. In the meantime, if it keeps going down then I will make money that way too.
Kayjay - You may call it gambling, but I consider it more like surfing. You have to feel which way the wave is going to break and then you jump on board and ride it for as long as you can.
You cannot go against the wave or it wipes you out totally, and occasionally you come off anyway, but in general if you have the right feel for the surf then you make money.
My real point is that you have to be flexible. There is no point in falling in love with a share and just buying and holding it even when the price is crashing down unless you are a genuine long-term holder in which case you should not be on these boards and should just stick the share certificate in your drawer and come back to it in a year or more.
HarChris - No I was not hear to boast but instead give advice. If you don't want to hear it, I don't care. Keep doing what you are doing and watching the value of your portfolio going down. You may not like me but my trading strategies make money.
I am making an absolute killing on this stock. Currently up nearly £350k since July on this stock alone. Closed my last long at 338p on October 13th and I was not planning to go short. However, unlike some on these boards I am not in love with any shares that I invest in and so when it crashed past 320p on October 15th I went short at 313p for £2,000 per point and am still holding this open now.
Currently up over £90k in two weeks. Ideally looking for £100k profit before I cash out but am also looking to switch to £2,000 per point long as soon as the inevitable recovery kicks in. Currently I am up over £100k just on my October trading of Boohoo. I hope to make the same again on the recovery in November.
Some of you will hate me for going short on a share that you are invested in but that is your problem not mine. I don't care about the company, I just want to make money and I am very successful at it.
Top tip - Don't ever fall in love with a share. The company does not care about you and your investment. It should just be a tool for you to make money.
I have a large core holding here that I made back in July following the crash from the Times story and have been adding to it by trading ever since.
Annoyingly I got out of a trade just before the big rise on the 24th-25th September but an now back in at £2.5k per point from yesterday at 328. I am looking forward to some big profits from this going up over the next few days. I am already up around £45k but expect to add a lot more to this as this baby flies upwards.
Good luck all holders. I love this share, it is a license to print money.
For a long term hold definitely jump in now. I still have a huge number of these as a core holding that I made back in July when the price crashed due to the Times article. I made a fortune shorting the way down and then converted this back into shares to make another one on the way back up. Happy to hold this pretty much forever.
I have also been trading the stock too. I was in at 295p and out at 319p a week or so ago, thinking that I was being clever. Made 10k but could have made £30k if I had closed the trade two days later. Irritating as hell, but you can't win them all.
Anyway, in conclusion, buy now for long term hold but wait until you see a pattern emerging for a trade.
This is going nowhere fast.
As is par for the course on LSE you have on this board the usual ignorant long-term holders who have made bad investments in this share in the past and now hold the company responsible for their losses.
I always look at you mugs and laugh. You get so blinded by the hatred you hold against others that you cannot see that the fault is yours and until you recognise this you will never make any profit.
Expect this to drop down to the placing price this morning and then an increase when they close the placing motor on up over the course of October as the debt funding gets put in place.
Put your old prejudices aside and stick in money here now and you will see a good return over the next 4-6 weeks.