Lest we forget why pump and dump 2Phevs reduced8 Nov 2023 13:01
Los Angeles, USA, Hollywood-based Ryff, the inventor of VPP (Virtual Product Placement), will reveal how it is dramatically changing advertising to a select group of entertainment industry leaders at BAFTA's prestigious building at 195 Piccadilly, London.
Ryff CEO and founder, Roy Taylor, will be on stage with an icon from the music industry and Simon Goldberg from media and entertainment lawyers SMB, to talk about Ryff’s new creative platform.
Ryff's new platform called Spheera™ will be released on 4 July, ' Independence Day.' It will connect a trillion hours of visual media from storytellers, creators, TV and film studios, streamers, and broadcasters with 53M small, medium, and large brands worldwide.
Ryff has ingested and integrated content into platforms and channels such as Sky TV, ITV, A&E, Hallmark, Viacom, Channel 4, CBS, Viu TV, ESPN, Hulu, Apple TV, Paramount+, NBC, and others. Brands such as Coca-Cola, Intel, General Mills (Cinnamon Toast Crunch), Diageo (Baileys), Mars (Orbit), and over 50 others already successfully use Ryff technology.
Gartner predicts that by 2024, 70% of brands will redeploy at least 10% of their media budget to VPP (Virtual Product Placement) in entertainment content. "Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands," said Andrew Frank, Distinguished VP Analyst in the Gartner Marketing practice.
In their report, New York-based research firm Radicle Insights, backed up by the prestigious Chapman University Film School, predicted that TV channels such as NBC, ITV, Channel 4, and Disney stand to make 100's of millions of dollars from VPP. CEO and Founder Stu Wilson commented that he believes "Ryff's VPP is already having a profound impact on media buyers' plans for this holiday season."
How it works: Ryff invented Scene Intelligence™.
Using proprietary AI, and machine learning (ML) with visual computing, Ryff can discover and make available 'shoppable moments' to brands to a potential audience in North America and Europe for 250,000 hours of the currently available streaming catalogue; not to mention live sports and new TV and film.
By identifying the emotional triggers that create brand recall, positive product sentiment, and intent to purchase, Ryff is revolutionizing a moribund product placement industry into a new multi-billion $ business able to fulfill much-needed connections between brands and their customers
Over 2000 shows are available. Spheera™ ingests every kind of visual media, including influencers and live sport, and discovers shoppable moments to purchase individually or en masses to create a brand campaign.