RE: Comcast (NBCU owner) own SSP Freewheel ad report30 May 2024 10:10
Their report says ads are fine when managed and timed properly as the title of the article suggests -
It’s Not The Ads, It’s How They’re Delivered.
To reduce the appearance of unnatural ad breaks, advertisers are urged to prioritize working with publishers who use advanced technology tools for advertising management, like AI, to better understand where best to place ad breaks within the content, solving for some of the unnatural ad breaks.