Member Info for LovableLumax

Is dumping. I remember when M&G were dumping at 2.5p and Phevs was saying their fund managers were clowns, as if he knew better.

Phevs said he is glad manual sales are falling while the partners wait for programmatic to be launched and ready at scale. Mirriad has kindly acknowledged its delay but hasn’t said when it will likely be ready. We also know Q4 is where most of the revenues fall so if programmatic isn’t ready very soon there is no way it will be ready to accelerate by October and remember the campaigns are planned months in advance. It’s clear to me programmatic will be scaled next year, decent sales agreed next spring and accelerated revenues H2 next year. My money is mirriad getting the begging bowl out early next year but with a much clearer plan on timings and much better revenue guidance (unlike this year). Anyone thinking programmatic revenues this year haven’t learnt a thing. The guidance (which was crap) will be missed by a long shot (as always). See below from an RNS (not LinkedIn).

however, in a complex ecosystem of interlinked players, we have been constrained by the readiness of some third parties. We therefore acknowledge a delay to the programmatic roll-out in CTV that had been expected in H1, but stress that the overall size of the opportunity to integrate the Mirriad ad format as a new standard in the ecosystem remains the same.

In TV advertising, the "Upfront" is the long-established practice of buying and selling TV advertising time months in advance, typically in the Spring of each year, for advertising space scheduled to air in the coming television broadcast year. The most significant of these events is the US Network Upfronts, an annual, weeklong event in New York.

Deary me. If you have read my posts you’d have noticed they’re constructive and usually discussing RNSs rather than marketing fluff on LinkedIn. I have shares and as I’ve said for years the potential is massive but execution clearly awful.

I have posted often in response to the chuckle bros pumping and egging others on to buy (at over 2.5p) so hopefully one saved some cash.

I agree this can move quickly but the issue is with programmatic delayed and falling revenues they won’t want a last minute raise like this year so one will happen end of this year or early next.

Buy more shares. Crack on. If it comes good I still have some. If they raise again it’ll be well below 0.65p and if there’s substance to it I’ll buy more.

Also what are you on about. We are flat for the day at 0.625p mid.

You wrote -

Bounced off 0.60p very easily and is now 8% up from that.

wow, in the near term the cto of mirriad said we need to in the marketplace and delivering programmatic at scale. in the near term. no **** sherlock. so that’ll be next year then. doesn’t sound as close as hoped.

although i’ve written this off i should have sold the 500k i have at 2.5p when phevs and lotm were pumping and put elsewhere and come back next year and bought a shed load for well under 0.5p. oh well.

I can buy 1m shares for half the price is mates rates. I can’t sell 500k though. Surely Phevs’ mates rates shares should be flying off the shelf it’s buy one get one free FFS.

BV, Avacta has published a fair number of its own patents which will have 20 years once granted. I am sure they are covering lots of bases and will then have its own assets and they will be or are attractive to pharma cos. The are filing more now as they are learning more about the platform and how it can be modified for different molecules (warheads) to future proof.

Filed in 2012 so until 2037 to develop drugs and then file for further patents. In addition Avacta has been filing its own patents (using the platform) so they will have 25 years once granted.

*desperate

Good decision JD, funny as. At the time you were trying to discredit sellers and when LOTM buying at over 1p recently you were like a cheer leader. Ha, hindsight Phevs.

Mirriad has worked with P&G for years. If they have a campaign of £180k or more they will have to issue an RNS. If mirriad has been inundated by a creepy investor to publish an RNS and they publish a RNS reach without a revenue figure it'll look desparate.

Some of the posts on here beyond parody. The sad fact is the CEO milking this as much as pos and has a pathetic number of shares and who can blame him. Revenues falling whilst programmatic delayed is not a good look and with all these new partners and access they still can't execute. You can buy nearly 50% of the mates rates raise which was less than half the price of the raise a year before. To some the market cap and cash position would make this a decent punt but the market realises they are burning a lot of cash each month so each month they will drop it further. Some were proudly buying at a little over 1p recently thinking a good move to reduce their average, there's no helping some.

Given the volume it suggests deep pockets accumulating. Hopefully just the beginning.

2Phevs said he doesn't read my posts but whether he does or not I'm not trying to belittle or bully. I understand he is heavily invested and well underwater so will continue to push a very positive narrative. I also release many inexperienced investors visit these BBs and get suckered into investing more than they intended as think they've found a unicorn. Who knows the tech here seems to be that good but so poorly executed by a vastly overpaid CEO. My reposting some of Phevs' stuff is to highlight the LinkedIn stuff is immaterial and noise. Anything important (material) has to be subject to an RNS.

The CEO should be on £120k pa as an MD of a marketing co yet he's milked £500k pa here for years and has destroyed shareholder value, stagnated revenues, missed every financial KPI guidance published and massively diluted and the clown shareholder base let's him do so. One of the reasons I give Phevs a hard time is he doesn't listen, he and LOTM were ramping to high heaven getting others to invest when knowing feck all about AIM regs. The guy knew he was lying when editing bits from the annual report (not done accidentally). He also poked fun at Avacta's poor raise at 50p as he was sure one wasn't coming here. Like MIRI avacta fell and went to 40p and because of the shambolic raise (great scientist but poor commerically) pressure was brought to bear and he and the chairman left and the share price has recovered to 65p. The holders here seem clueless, phevs or LOTM not one question re the rem committee and how a CEO who has destroyed shareholder value can take £500k a year when mirriad losing so much money and he's failed in his job. Why are revenues falling when partners increasing.

Phevs said he was happy revenues are down as they're waiting for programmatic, I mean he is either incredibly thick or dishonest. You'd want to ramp revenues up as programmatic delayed in order to extend the cash runway, have more case studies and get more buy in. The delay means a painful raise en route and they'll need a lot more substance for the next one (even if at 0.5p or worse) as jam tomorrow wearing very thin or the CEO won't get another £500k to top up his retirement fund.

* are my comments.

Some of 2Phevs' comments just before the raise -

Might not need to know how much cash with maybe a equity stake from Samsung

This guy who heads up Samsungs equity investment in deep tech just liked Stephans "Upfronts" linkedin post....never seen him before and believe me I research every like on key execs likes from Mirriad

https://www.linkedin.com/in/ccgressum?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Now that would be a serious RNS

*Samsung didn't take part in the raise

Yep LOTM especially if they use confidetial invoice financing that can release up to 90% value of booked work and again Stephan had a like from a specialist provider of this type a few weeks ago which I posted here

*The above the funniest of the lot given MIRI on average invoiced £150k a month and had costs of a little less than £1m a month and the joker thought invoice financing on sod all revenue could ensure they avoid a raise I mean it's beyond idiotic

Agreed LOTM

perhaps you could send an email to IR as a little nudge once they've completed their current $25 mill revenue per US Major programmatic mission.

I've found Tom very helpful in the past GL

*The above more fantasy, look at the guidance for next year which will be missed and the joker posted the above.

All I can add on the cash runway LOTM is if they carried on the same (they had a lot of expenses last year that they haven't had so far) they'd be good until October, however IMO the 4 fold increase in product placement and the increase in US market from 8% to 40% has got to take that out to Jan next year, The HUGE caveat being if programmatic scales rapidly Mirriad could go to CF positive within months.

*He posted the above just 2 months ago and people take him seriously? James or 2phevs has a handful of contacts on LinkedIn so his nonsense re being involved in a US listed co more BS.

What a laugh M&G.....can't believe people give these companies their pensions to manage....Rathbones obviously got their researchers on the ball perhaps we'll get a bullish comment from Petro now

*That was when the share price was 2.3p and M&G like me knew a raise was coming so was selling yet 2Phevs thought he knew best

Over many weeks 2phevs said the board and broker conspired to ensure their associates got mates rates and the clown (with his handful of contacts) posted to the broker on LinkedIn accusing them. I mean what a moron and now we need nearly 100% uplift to get to his mates rates and some 300% to get to last year's raise.

My only advice is to take note of regulated RNSs and not LinkedIn fluff (which has no affect on revenue hence no RNS) from this clown. LOTM thought he was smart buying at over 1p a couple of weeks ago and proudly posted his buys on here, really did not learn a thing.

Think of bookies

Wakey this is the issue. MIRI has missed every target it has ever set so the revenue guidance will of course be the same but the issue is if their manual revenues decline as programmatic still being sorted then they'll need to raise again even more quickly. They didn't say the 3rd parties would be ready this year so it seems to me it'll be next year and H2 always a lot better than H1 so accelerated revenues likely end of next year. I've been invested here for years and have seen the share price go from 8p to 60p (stupidly didn't sell!) and don't see the value in buying now as another raise (final one I think) is nailed on and it'll have to be a huge dilution. For all the partners and potential revenues will do nothing (seemingly fall) until programmatic ready and clearly that's now delayed and next year. I'll wait for RNSs before putting money in here and material wins but LinkedIn fluff.

I understand why 2phevs posts so much as well underwater and even LOTM gone quiet as his recent buys are some 50% higher than where we are now.

Without programmatic rollout all these posts are meaningless as the guidance which will be missed shows and of course £400k H1. Immaterial crap.

So as I said to LOTM he should ignore the noise on LinkedIn which has been going on for years and pay attention to regulated RNSs. He didn't listen and was buying more and more at a little over 1p. I bet he is using his head now and will wait for material RNSs to drop before his next purchases.

My money is on programmatic roll out Q1 next year, massive (and final) raise ahead of revenues start to accelerate in Q4 2025.

They have not given a rough target date which clearly means it's unlikely to happen this year or they would have said H2 or pushed to Q4. What is funny and typical of this joke of a co is on 28 June they were good enough to 'acknowledge' a delay to programmatic roll out, I mean there were only 2 days of the month left to make it happen so really good of them to acknowledge it.

however, in a complex ecosystem of interlinked players, we have been constrained by the readiness of some third parties. We therefore acknowledge a delay to the programmatic roll-out in CTV that had been expected in H1, but stress that the overall size of the opportunity to integrate the Mirriad ad format as a new standard in the ecosystem remains the same.

Agreed hurst, decent rises mean little when no volume so looking very good indeed especially as it's July and conversion due. Lots of accumulation ongoing

that’s what i was hoping to see.

**** me that’s funnier then your #mates rates nonsense you spouted for weeks and ignored me. changed your tune now nearly 100% needed to get to mates rates and £400k turnover in 6 months which is less then the ceo takes a year. funny as ****. programmatic won’t take off until h2 next year as h1 always slow as mirriad is. question is how many billions of shares will be needed to get audit signed off.