Member Info for LovableLumax

Again, I'll deal with facts from regulated RNSs. Mirriad has kept on adding impressive partners both on supply and demand side. What should be a concern is H1 this year needs another 50% to get to last year's revenue figure. When you consider the number of new clients added it suggests the average spend per client is coming down. Now that could mean new brands are trying out the odd campaign and don't like it or are finding getting sign off from multiple parties too tricky or they are waiting for programmatic. Either way given programmatic delayed and no timeline so likely next year this is not good given cash runway and most campaigns are booked in the spring to run months later meaning at best next spring should be busy for campaign booking for a superb end to next year but in the meantime how many billions of shares will be needed to keep the lights on? What was it, 250m shares at 3p then 500m at 1.25p and I reckon 2bn at 0.4p. We'll see.

James, you weird creep you clearly read my posts so it's quite pathetic to keep suggesting otherwise. It's like when you kept repeating mates rates, just because you keep saying something doesn't make it true.

Is this why more partners has not meant more revenues -

Advfn-

From someone who works in this field... MIRI's claimed "model" simply doesn't work for sports and filmed entertainment, and can never work. LOTM simply can't / won't understand this - presumably because they don't want to recognise their losses.

At best, the "addressable market" here is tiny and niche.

I could explain at greater length about rights, not least as royalties from my previous work makes up a substantial chunk of my own income. But it would be tedious to do. But, in short, you can't just drop in adverts in post-production without paying off not only the copyright owner of the work, but all those who participated in making it. In particular, any SAG/AFTRA/Equity actors involved (and their lawyers / agents / managers) would need to approve the content of the advert (i.e. monitor for reputational damage) and be satisfied with the fee they were receiving.

In the real world it's a huge hassle for only a small payback.

Long ago I filmed some TVCs with big Hollywood stars (e.g. Bruce Willis - great guy, hope he's doing well with his illness) for Japan. You can't even begin to imagine the complexity of the negotiations with his "people".

I was talking to someone in production who agrees there’s huge conflicts between stakeholders so difficult for mass adoption. One example is actors will not want brands but in production. Actors will be affiliated to brands and advertise for them so they lose control of their output. Fine agreeing to this during production as big actors can vet what’s placed in their scenes but post production conflicts all over the show (excuse the pun!). Actors don’t want to limit their earning power and say Omega won’t want to use an actor in a campaign if a Cartier watch or the like can be dropped into their latest series.

From LinkedIn - However, the technology not only harbours potential conflicts with copyright law, but also with trademark law. Imagine a situation where a competitor's product is seamlessly inserted alongside a character in a programme or where the product is shown in a negative context - couldn't this be seen as harming the image of the original brand?

It really shows Phevs either dim or disingenuous. China was not programmatic. Mirriad ran its first end to end programmatic campaign before Dec 5th 2022 it was published as an RNS reach (not material which was correct). The fact revenues are falling and there is no road map as several third parties are holding it up is not good. Mirriad has never hit guidance so thinking £4m is pie in the sky. My money is on £2m total which according to the broker note (in house so optimistic) they will lose £9.5m. They would be crazy to leave it to next year to raise as there will be shorts taken out galore and a sell off ahead of the raise further dropping the price.

In fact, I am calling a raise end of this year at 0.5p or less high the dodgy cash position as outlined below -

Cash holding at the end of April was approximately £3.9m, prior to the receipt of c. £6.3m net proceeds from the placing and retail offer.

Bentley you can ignore me but remember Phevs is the vile idiot who publicly accused the broker and company of corruption, thought Mirriad had cracked programmatic in China, didn't think a raise was coming last year, thought we could use invoice financing to prevent a raise, thought we could break even this year (Allenby note says £4m revenue which let's face it will be missed and £7.6m loss which will increase due to revenue target being missed) and posts all sorts of nonsense to pump the share price to get buyers so he can offload (he has form on this). I don't like him, he's a liar and said he was involved in US listed cos when his LinkedIn says he's a fantasist and in way over his head. I post info gleaned from regulated RNSs.

If you think Mirriad will be producing £3.6m in H2 you are deluded. We would have already had impressive RNSs not rampy LinkedIn nonsense. My bet is that Mirriad will burn around £9.5m this year (so revenues around £2m which is more than last year) and they will go cap in hand to the markets early next year to avoid what happened this year and I reckon at best 0.5p and 1.5bn shares issued taking the total to around 2.5bn so not crossing the 3bn threshold (which many won't know about).

James the laughed at a co trying to find a cure for cancer as it raised at a heavy discount but now trades nearly 50% higher whereas MIRI is trading at nearly 50% less than mates rates.

Cash burn is over £700k which in 6 months is over £4.2m and they raised less than £7m. 9 months runway is sod all when revenues are falling, programmatic delayed so a raise early next year highly likely. Given there is no timeline for programmatic as they are reliant on several third parties and campaigns are booked months in advance it's surely unlikely there will be any decent uptick in revenues before the end of next year so the question is how much cash will the auditor insist they need to sign off accounts next year and how many billions of shares will be needed?

Although they have slightly reduced costs with reducing revenues they are still burning an awful lot and I assume in H1 they have burnt 2/3rds of the cash they recently raised. If alarm bells aren't ringing with programmatic being delayed they never will. Same story here yet again. Delays in revenue uptick and cash being burnt. At least the CEO took over 50% of H1 revenue to top his retirement fund up. No wonder he didn't show up to the AGM, didn't have the nerve.

james, who is allowing you to invest?

do you know that china’s adverting infrastructure is controlled by the state? it wasn’t programmatic. domestic and international cos are allowed to enter its market but under its rules and using the states controlled infrastructure which wasn’t programmatic.

you saying mirriad got programmatic to work in china is not surprising and to be fair not in the top 50% of **** you’ve spouted. it’s yet another example you have no idea what you’re taking about. christ you’re slow.

ceo has around half the number of shares as phevs and phevs has half the number as the entire board. ****inhell. ceo took over half the total h1 revenue and they lost over half the cash they recently raised in that period.

james you little weirdo, look back at your fantasist posts that have cost mugs money. weird creep. working with disney 3 years ago meant sod all for revenues and the same of course applies to netflix or amazon. programmatic delayed so your offloading your shares delayed. i bet you need 200% more to get to your average. keep pumping

Honestly is James thick as mince or his creepy brain just isn’t wired correctly. Mirriad and its IP was up for sale with 500m shares and could have easily been bought for 7p or £35m if there was an IP moat. That is nothing to a major or even a VC outfit who saw potential and wanted to make cash. Mirriad had to raise again at ‘mates rates’ 1.25p. Remember before James’ mates rates raise he thought Samsung would invest and here we are at 25% of the price he said that.

Creepy James wrote -

It's getting a bit tedious all this testing but when you look at ANZU getting $65+ millions in funding from WPP NBCU SAMSUNG + major others for poor quality prorammatic billboard in-game advertising since 2019 because of their IP it makes you realise the proposition here

Did creepy James have the contrition to apologise for accusing the broker (publicly on LinkedIn) and others for being corrupt and unprofessional in the 1.25p raise that James labelled ‘mates rates’ and the saddo even put a # as if it was trending. Weirdo and a fantasist. Anyway, embarrassing and I’m sure mirriad is embarrassed their large retail shareholder such a clown and weirdo. Nice though he laps up the jam and tries to pump the share price. Great for lifestyle CEOs.

Material deals (likely to be worth 10% or more of prior year revenues) have to be subject to an RNS. They may not know the 12 month revenue figure of a partnership but will RNS it if they believe it will contribute 10% or more of prior year revenue. They did this for Disney (it was a regulated RNS rather than reach). The huge number of partners has not and wil not translate into more revenues until 18 months after programmatic full launched. Brands sign off budgets 3 months or so before the new financial year and generally their marketing mix. Programmatic at best rolled out next year but will take time for adoption and budget allocation.

Even when programmatic is rolled out there will be issues with the major actors and studios, producers etc being affiliated with brands so tricky to just drop brands in post production. That’s been well documented which is why it’s all agreed and done beforehand.

Did anyone ask why the CEO who took over 50% of H1 revenues couldn’t attend? Ha, these clowns pretend to ignore me so perhaps someone else ask.

LOTM you sound a lot more reasonable and realistic than 2ogevs. I bet no women at mirriad attended as James looks like a deviant.

2Phevs is a complete weirdo who relies on LinkedIn rather than regulated RNSs. There was massive fanfare when they won the Disney 2 year contract 3 years ago and it meant vast little to revenues. I remember mirriad broke the Canadian marketplace and huge hype over a year ago and revenues fall. More partners does not translate to more revenues as the last 5 years illustrates. The only way revenues accelerate and ssh burn down and then break even is when programmatic is fully rolled out and that has been delayed. There is no timetable as mirriad reliant on several 3rd parties. IMO at best this happens Q1 next year and they are ready to book campaigns next spring to roll out Q4. Before that they will need a raise as revenues reducing while clients await programmatic. Remember 2phevs said this was positive. Funny as.

Potential massive here but the execution so poor. CEO will have taken more than half the total H1 revenue in his salary FFS. Any campaigns or parterhsips contributing £180k (10% of revenue) in 12 months has to be subject to an RNS. Let’s see what RNSs pop up and if they have revenues attributed. The poor guidance that’ll likely be missed (they’ve never got near one) suggests the outlook this year poor.

2phevs said he had 7.5m shares a while ago (having re bought the ones he had dumped a while before after massive pumping). I suspect James is looking to reduce his exposure so forgets his lies.

2 Phevs is well underwater snd will pump to get some cash out before the next raise. Working with Netflix means very little when the sales remain in manual. Material RNSs are needed with revenues. Remember mirriad went from 8% supply side to 40% and more demand side partners yet revenues fell as no programmatic roll out.

Disney was the massive partner signed up 3 years ago and what happened? Nothing until programmatic. Hopeully marerial RNSs land and not more LinkedIn pumping from

Creepy James.

Also Bentley, of course it is? Do you understand the sector? That’s precisely why mirriad has stagnated and has not grown and it won’t grow until it’s able to go programmatic. In fact its pathetic revenues will likely continue to fall without it as the huge uptick in parents yet fall in revenues illustrates. The CEO takes more in cash in a year than mirriad generates in 6 months FFS. Good old AiM….creepy James, Last of the mugs and Vauxhall and the perfect punters for lifestyle CEOs.

The point creepy James is missing is that Mirriad started working wirh Disney plus over 3 years ago and is producing less revenue now than 3 years ago and the reason is there is still no programmatic. Mirroad has gone from

8% to 40% supply side (and more brands demand side) but still no revenue increase (in fact it’s going down) as it’s not programmatic. It’s that simple. Mirriad will continue to burn cash until programmatic rolled out and that won’t happen until next year.

Always read and take note of material contracts, not creepy James or 2phevs who was begging all to buy at 2.5p. Pump up the jam.

Right so 3/4 is done programmatically but mirriad reduces revenue to £400k in 6 months and says it has no date for roll out as if is reliant on others.

You could have 99% done programmatically but that

Means nothing for mirriad that won’t be and contributes a pittance to the eco system.