Member Info for LovableLumax

From tiger on advfn -

To be fair, product placement is an incredibly specialist field, so I can understand how outsiders get lost.

One note worth making is that you can normally get a few freebies in return for promising to put the product in shot for your film / TV show. But usually no more than that.

The big money product placement deals are restricted to only a few (very few) iconic mass market entertainment events. And, of course, they're negotiated in advance with the placement of the product tediously negotiated down to the tiniest detail. (They say that a Bond movie is in profit before the cameras even roll thanks to all the product placement and location deals (yes, they even sell where they are filming, as though it were a tourism advert for that particular country).

There's nothing terribly hard about the technical side of what MIRI are proposing. I could do it on the computer I'm typing this. I suppose the dream would be to drop placement into something genuinely popular and syndicated, like old episodes of Friends. But THAT IS JUST WHAT YOU CAN'T DO. At least, not without massive difficulty and a massive legal bill, because you just have to get a whole raft of rights holders to agree to it.

IMO, it's all a chimera. I don't believe the company doesn't know this. It's pretty obvious stuff if you've worked in this field.

£5m more than sufficient capital? WTF. They had more last year. H1 always very slow whether programmatic or not. They won’t leave to March to sort funding as it won’t happen even with if dodgy auditor allows a late sign off and temporary suspension from AiM while cash raised.

Maria has been there for years, well before LOTM invested and she can’t dictate sales.

Chris isn't presenting but will be there to talk on a corporate level

LOTM can buy 25% more shares today than he did yesterday afternoon. Are these buys his?!

£8.3m end of June so end of this month my bet is £6m or a little more. They will more than likely have a lot less cash at YE than last year even with laying staff off. H2 turnover guided £1.1m to £2.6m and suspect it will be at the lower end given no material RNSs and their record. Plus I suspect demand side continues to fall like H1 and who wants to invest time and resource when you look at the co and its financials

The market seems to believe it's curtains IMO. Even the new dodgy auditor will need a year's cash to sign the accounts off so a raise will be needed. If and a big if they can get institutions to invest (they'll surely have to have a very compelling case but surely given their jam tomo track record a hard sell) they will want a large discount so it could be 6bn shares at 0.1p for instance. Unless there are a few rabbits pulled out of the hat I can't see this surviving into H2. Sure the CEO will keep it going until end of June to get his £40k a month and by that time there will be feck all cash, staff needing notice cash, creditors needing paying and as always shareholders in lifestyle PLCs get shafted.

Of course between now and YE they could release some amazing news that saves the co and this could quickly multibag, i mean it could go 10 fold or 20 fold quickly but given the track record and TripleLift, PwC and others walking away I think it's more than a little unlikely but I have been wrong plenty of times

I suspect a buyer would think accelerate 6000 and the cash will pay for all over assets coming through the clinic, a CFO's dream

I disagree as 6000 can be approved relatively quickly given the amount of data it will have. Generate income relatively quickly whilst the acquirer takes 6103 into IND and the clinic

Whoever selling will be massively under water so I guess they’re thinking it’s better to get something back than nothing. Phevs at least had the good sense to do this earlier and will have got easily more than double what he’d get if he started selling now.

Tigerbythetail is the person who posted some 18 months ago mirriad couldn’t be adopted at scale due to the minefield of getting permission from all the stakeholders. Mirriad didn’t have them as part of their risk and uncertainties section in the annual report or ever mentioned it until recently. Anyway, he works in the industry so if anyone has any questions and no advfn account post here and I can repost over there -

Thanks for reposting my old posts here. As said, this is my parish, so I keep an eye on it out of morbid fascination.

If anybody has any questions about advertising and product placement and how it works in the real world then I'll try and answer them.

But the executive summary is simple: MIRI has no market to address, can never succeed, and is simply a rip-off lifestyle company.

LOTM already over 10% down on his buy this afternoon. Have to admire the consistency.

Something fishy is going on surely. LOTM continues to buy. If he is not being fed info from someone at MIRI it's bizarre in the extreme. I know LOTM went to the AGM so perhaps he exchanged details with a staff member. Maybe not getting 'inside' info which is material but getting positive vibes about what's coming up. I guess we'll know soon enough.

Sorry to go on but this post on US Election spend another pie in the sky load of BS from LOTM. A poster in the industry posted well over 12 months ago he couldn't see this having large scale adoption due the number of stakeholders who would need to approve any inserts. Remember actors work with specific brands and will have in their contract they can't work with direct rivals (conflict of interest) so getting approvals post production very hard and actually it may well curtail their future earnings. In addition even if actors agreed getting their agents to agree fee,lawyers and all of the people and studios etc involved in the production. MIRI only mentioned this recently when it's been discussed on advfn for donkeys. Is that why a major player didn't buy MIRI when it was distressed and up for sale. Is that why demand is falling and partners walking away.

LOTM didn't listen, acutally bought more and ignored it so much so he thought MIRI would have an opportunity to get election ad spend. Funny as. Imagine getting approval for that, US politics more polarised than here. If LOTM has a partner I hope they limit his/her access to money as they are completely irresponsible and clueless.

And preCISION cannot be ignored if the results are as good as we hope. Given our MOA it’s highly likely we smash it out of the park. Remember preCISION proven in human with hundreds of days of data.

https://x.com/asininitybeyond/status/1848842928795381934?s=46

I wonder if PwC saw all these encouraging LinkedIn posts or have they just looked at the shocking financials and reduced revenue guidance and walked away as don’t want to be associated when it goes under? I bet TripleLift is kicking themselves from walking away from programmatic (April RNS) when Mirriad has award panelists, surely that is big news and why not subject to an RNS? Mirriad had 3 strategic partners and now has 1, why did the other 2 walk away, why is demand side falling? A raise will be worked on soon and I hope the Institutions will ignore the financials/cash burn and awful pipeline and just concentrate on LinkedIn and I am sure they will stump up more cash to top up the retirement fund of the CEO.

I criticised 2phevs for constantly posting LinkedIn fluff and paying less attention to the content of regulated RNSs and how the clown LOTM takes over. Fair play to Phevs who I believe sold his 7.5m and after that LOTM went on a buying spree ignoring all the red flags and although lowered his average to 0.9p he’s spent £100k here FFS. Absolute loon. Rather than buying more he should have been selling. If he started selling now he would get less than £20k back. He needs a miracle. I have no sympathy as he’s been warned for well over 18 months and just wanted to read positive posts and we’re now 1/10th of the share price when he began buying.

Yet again this morning he posts more LinkedIn tosh. I

i mean no **** sherlock. this idiot has moaned about the ceo and his bending of the truth and complete lack of respect for shareholders and went from 7m to 10.85m all the while they’re losing revenue, partners and no programmatic timeline. he thought i was too negative at 2.5p when i said a raise would be needed and when it was at 1.25p he came back and apologised for ramping. he learnt nothing.

the us election nonsense another case in point. maria could tweet an article about black and latino spend in the us and lotm will repost and say miri could have just 1% of that spend and transform the business. yeah no **** but there are no material rnss saying this is happening and they’ve pumped on linkedin for years. i just hope few people took notice and bought due to his desperate and ludicrous posts.

very simply if this had legs demand side would be up, partners falling over themselves to work with miri and the opposite is happening while they lay off more staff as revenues fall and the ceo wants to keep his £40k a month as long as pos

He would not listen to reason and before the 1.25p raise was telling all to buy at 2.5p. Textbook definition of a mug punter that lifestyle PLCs thrive off. This was just last month, I mean he could’ve spent half as much cash and bought today.

Just for the record bought another 1M at 0.535p & another 500,000 at 0.5335p

*My assumption is the PWC saw the interim report (unaudited) and believe MIRI is likely going under so they're jumping ship.

You know they tried to get E&Y, KPMG or the like and the said no thanks. They then went for second tier firms like Baker Tilly and they went further down the food chain until no PLC focused auditor would touch them so then found these guys.

Surely LOTM is still loading up, every buy he's able to reduce his average as he loves catching that falling knife. The clown even said he didn't trust the CEO yet he continued to buy more FFS. Most would sell but the idiot bought more when there are so many red flags it's untrue. Someone who says I have 10.85m shares and my intension is to keep 10m and trade 0.85m shouldn't be investing. I guess numeracy more important than literacy but FFS.

My assumption is the PWC say the interim report (unaudited) and knows it's on its way out so wanted to resign the account before it went under. Can't blame them and fair play to TripeLift who didn't even last 3 months before walking away.