RE: Finally found the proof that programmatic IS LIVE27 Mar 2025 15:29
Part 2 ..........
Combining these different streams, he said, is helpful for allowing marketers to understand how their different ad buys are working in tandem across all of Paramount’s linear broadcast, streaming and cable channels.
Rising tides
Going forward, iSpot plans to drive adoption among other sell-side clients and publishers and build out even more types of outcome options that will appeal to a wider range of advertisers, such as auto manufacturers (who would presumably not be as interested in grocery store foot traffic as CPG retailers, for example).
Hopefully, Schwartzapfel said, Paramount’s investment as an early adopter will inspire other networks and content owners to follow suit.
After all, he said, a rising tide lifts all boats – and “the more media groups that embrace this sort of capability, the better it is for advertisers.”
LOTM