RE: Group Black14 Apr 2025 11:26
LL,
To be honest I've never seen (viewed) that announcement before.
Part of the Mirriad 1.0, 2.0, 3.0 Manual to Programmatic story that was simply far from the truth I guess.
Its no wonder you couldn't work out why there were no bidders for Mirriad in 2023 with that story in place.
"Stephan Beringer, CEO of Mirriad, said: "This is a significant milestone for Mirriad, delivering our first placements through an end-to-end programmatic transaction. We've always said that connecting our platform with the programmatic media ecosystem is the key to delivering scale to our game changing solution. Today, we are seeing the first results of that."
The reality was they were far from having a truly usable end to end Programmatic solution.
When you look back, clearly the eco-system wasn't how they perceived it & they had a massive amount of work to do to get to a truly working Programmatic Solution.
Its taken them another 2 years & 3 months timewise plus many £m's of cash just to get to where they are now - the cusp of a Programmatic Solution.
Maybe they want to triple check that they've actually got there this time before opening there mouths!
As I've said many times they are & have been there own worst enemy, by not properly educating there shareholders & investors on Programmatic in detail instead of trying to simplify something that then didn't make sense. Or maybe worse still maybe they themselves didn't fully understand it until late 2024!
There next task once its operational across several content providers is to educate investors on it all, so that they can understand it finally ........
LOTM