Member Info for LOTM-13

If you want in, you just have to keep trying & if you're lucky enough to get a quote you literally have to take it there & then otherwise its back to NT again ..........

Could be an interesting morning .....

LOTM

Morning 2phevs,

So KERV.ie are pleased to react with the Cynopsis article, indeed when I dug a little deeper they are happy to name, names & the big content players obviously don't have a problem with it, neither do the Multinational brands or Ad agencies (see the revolving bar of this link)

https://kerv.ai/

Then we have the 2023 agreement with Mirriad

https://kerv.ai/amagi-integrates-mirriad-ai-tech-for-dynamic-virtual-product-placement/

Yet no sign within it as to what benefit this agreement has for Mirriad ?

Are they using our technology ( Patents) & are they paying royalties to us or what?

It even quotes Mark Melvin " “Programmatic Virtual product placement is massive step change in how brands can reach and engage viewers in a way that doesn’t interrupt their viewing experience,” Melvin stated."

Had to believe that he actually has got himself quoted somewhere because I don't think he's been quoted on anything in the year I've been looking at Mirriad & was actually wondering what his role with the company was, since its only ever been SB, MTH & very occasionally EO & PV (who have now both left Mirriad) quoted since I arrived.

So Cynopsis are clearly saying that from there sources that " We see Mirriad’s work on Prime Video and ITV " there are multiple other names they could have used from the showreels that MTH released on Linkedin at growthfronts time, but chose those 2 instead.

ITV have pretty much held out against doing VPP until now (they are part of the Ad Alliance thou - hence the possible change).

Then we have Prime Video probably a much bigger source of revenue yet a name Mirriad has announced to us.

So if those in the industry can clearly see the connection isn't it about time Mirriad updated its shareholders on these tie-ups?

We are after all the ones who pay the directors salaries & actual own the business.

Or are they just going to let a false market in the share price continue to happen?

I wonder what will happen when a few people cotton onto the news ?

LOTM

Morning Bentley43,

It was indeed a sell & explains why the share price started to reverse on Thursday even with buy volume swamping sell volume at that time. Totally makes sense.

I wonder who the seller was because they got a shockingly poor price for there shares & would have been far better off splitting the trade in two.

LOTM

Very odd, but I don't know if that's in a good way or a bad way! :(

LOTM

That post has been removed from the main THRU Linkedin page TheTradingShack !

LOTM

Hi 2phevs :)

Well looks like that tie-up has finally gone live :) about 7 months behind when it was initially hoped for

Coke & Pepsi the next combination fighting over VPP in there target segments going forward .....

I guess me might get a Linkedin post of some sort regarding it, I highly doubt they'll RNS or Reach it knowing Mirriad, but we can always live in hope!

LOTM

25 mins ago .....

https://www.linkedin.com/posts/thruvision_the-start-of-this-month-saw-martyns-law-activity-7320446371797377024-luoQ

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LOTM

This is really interesting following on from my post on 15th April on Group Black ......

P&G wanted to be No1 spender in Black Media across all categories they cover ........

From GroupBlack Linkedin

View organization page for Group Black

Group Black

8,734 followers

3d

🚨 BIG NEWS 🚨

Group Black has been named a Shorty Awards finalist this year for our work on the "It Takes A Village" campaign with Huggies® Healthcare™ and Kimberly-Clark. Congratulations to the entire team for their innovative work 🎉👏

Now Kimberley-Clark are a competitor to P&G in a couple of household goods sectors .......

As I pointed out a few weeks ago this is the ideal situation that we are looking for with VPP & the uplift it gives the Multinational Brands with each Ad$ spent.

Group Black will be introducing Kimberley-Clark to VPP no doubt & they have a lot of catching up to do with P&G.

Unilever is the next competitor to P&G I'd like to see introduced to VPP

LOTM

Well hopefully that 500K trade is from Janus, but most of there's occur on other platforms.

Anyway got a limit order in place.

LOTM

Morning TheTradingShack,

Yes 1.40p to buy volume 200K+

However I feel its going to go lower (should have sold my other parcel at 1.6p with hindsight - even although that would have been at a 20% loss).

So will be looking to buy back most if not all of my holding around the 1.2p mark unless a piece of news breaks in the meantime, sadly that's the way markets are these days you get punished for holding on :(

I wonder if Janus have sold any more in the meantime .....

LOTM

Hi goodshare,

Have you looked at Mirriad (MIRI) by chance then ? what's your view on them given they've spend £75M on developing there AI VPP product & are capitalised at under £3M

Thanks

LOTM

Morning 2phevs :)

Another super find & an independent article that yet again features Mirriad !

LOTM

Hi Flightman,

I hope you had a good & restful Easter & your recovery is going to plan :)

Who knows what tomorrow will bring ....

LOTM

An interesting comment that I missed on Thursday's Linkedin post ...

"iTalkBB Media

3d

Absolutely fantastic experience and powerful tools from Mirriad to make this possible! Transcendence and cultural inclusiveness can never be as easy as they are nowadays! 👏 "

LOTM

LL the CFO came up with a wonderful "future opportunities pipeline" last year that was as much good as a chocolate fire guard is. Totally useless

In your example the ad agency would sign such an agreement with the content provider for VPP & not directly with Mirriad who have no control over what content is or isn't cleared for VPP etc. Mirriad wouldn't therefore know how much of the signed contract was likely to occur or not & would have to take an educated guess as to how much of it might occur & discount that figure when putting it down as possible future work.

Mirriad decided on the £5.5M minimum figure last year because in there view at that time, that was the amount of money that they would need along with there revenue projections & cost cutting to see them through to break even on a month to month basis, they didn't need to raise it all at once, but chose to do it that way.

In hindsight because of how horrendous 2024 turned out to be & the errors they made, yes it was in some ways very lucky they raised nearly £6.7M gross at that time. On the other hand if the $20-40M "upfronts" transaction had completed the exact opposite would be the case & the the share price would never have got anywhere near where it is now.

LOTM

LL back peddling the same lie, you simply ignore anything that doesn't suit your agenda.

The company does not need to have a year's cash. Been through that 5 times now I think & won't go through it again, your just so bitter because of the very significant losses you suffered with this company previously.

You've supposedly been invested in Mirriad for years, whether you still actually own any shares is a matter of debate, but in all that time you've still never grasped the fact that the Multinational Brands don't place "orders" with Mirriad.

The Multinational Brands spend there ad$ either directly with the content providers themselves or the ad agencies. That's why it takes up to 3 months for Mirriad to receive the cash it is due from its share of those transactions.

If they were placed with Mirriad itself then the cash would come straight into Mirriad's bank account in 30 days & it would then distribute the cash to the content providers etc. Only in a very limited circumstances do Mirriad receive the cash that's to be paid onto the artists involved & even then I don't believe it went directly to Mirriad 1st of all.

Its a highly complex ecosystem unfortunately.

LOTM

No problem Laura2022 :)

Happy to try & answer any other questions you might have to.

LOTM

The chartist TheSaint covered CPAI today ......

https://x.com/TheSaintCharts/status/1913899136102850966 from 4 mins 16 sec's see's 50% upside .....

LOTM

Continuing.....

On the other hand they might be doing better than we envisage with Group Black, BENlabs etc & MTH in discussions with partners (P&G GM etc) might already have had some sort of indication as to how much there going to be pushing the content providers on cleared inventory for this year.

And if that's the case there might not even be a need for a fund raise at all.

So if MTH knew that 2 or 3 or more of the big partner Multinational Brands were going to spend around $30M on VPP that equates to around £4.5M of cash, add in Germany & the cash on hand & they are well into 2026 without even accounting for any of the smaller content providers or the adhoc markets etc.

And I've not even talked about the upcoming LatiNation / TSR launch or the Canela Media one either .......

There is just so much going on, that we might have a tiny glimpse off without knowing the size or importance of it.

I initially thought Group Black was a small thing, I've very quickly realised its a very big thing indeed, as we'll see in just over a weeks time.

That collective could easily buy a strategic stake in Mirriad if they wanted to .....

For me personally this is the best risk reward opportunity out there, because the upside is just so enormous over the next 18 months.

I hope that helps Laura2022

LOTM

Morning Laura2022 & Happy Easter to you ........

I know there's been news since but I'd strong;y suggest taking a bit of time to go over all the info in the Investment Case Document https://uk.advfn.com/cmn/fbb/thread.php3?id=42041562 post number 4100

It is really difficult to answer the funding question when the company refuses to put out trading updates, doesn't RNS news that is worth of a USA press release twice now etc, giving us such limited visibility.

When they raised cash last year that was meant to see them through to break-even on a month to month basis later this year. Now 2024 didn't go to plan at all & if you look back at the forward projections for 2025 there plan had £2.5M of wiggle room at that time. All of that has gone for sure & I think they've cut costs more dramatically than they would have liked to have done, to try & reach that break-even goal without further funding.

Will they achieve that I honestly don't know, the next month is really crucial for them, if the big Multinational Brands go into "Newfonts" & "Upfronts" determined to spend serious money on VPP over the next year, then Mirriad will do very well. Remember they missed out on 1 contract of between "$20-40M last year (enough with there gross margin to cover 30-60% of there annual cash-burn of £8M to put it in context) due to a content clearance issue, which I'm sure wont happen this time round.

Personally I'm expecting at least 4 decent sized agreements to occur, I've no idea if we'll be taking the same sort of size, or bigger or smaller than last year. I expect P&G & GM to have then with both WBD & Paramount & I'd be looking for $5-10M each minimum.

I think they'll be quite a few contracts with Group Black companies as well but on a smaller scale.

On the cash raise, £4.8M at the end of Dec 2024, cash burn of £8M for the year with zero revenue, leaves a shortfall of £3.2M to get to the end of 2025. Germany provided roughly £0.4M in cash in 2024, until the recent Ad Alliance move to PrimeTime VPP slots, I was looking for £0.6M from there this year, that should probably be £1M now & to stay conservative.

That leaves you £2.2M to find from the USA, we saw during "Growthfronts" a lot of scene's that we hadn't seen before, so they likely had a reasonable 1st quarter compared to last year, so if we said £0.3M

The cash runway with no revenue went to 7th August, so every bit of cash that comes in just extends that date outwards but there is a 3 month delay in revenue turning into cash to account for as well.

I already think the cash runway extends into early September, but yes they may need a fund raise while everything is coming together, but I don't see any need for it to be over £1M in the short term while the Programmatic Solution rolls out & yes they might need a second small raise later in the year, but by then I would hope they had proved there business plan is viable & the shares priced accordingly.

to continue ....

L