RE: Media Idustry News Top of the tree CYNOPSIS Article24 Apr 2025 23:18
The Company post which must have been done around the same time as SB's post, possibly by him I guess says this ...
AI is redefining advertising — and Mirriad’s Virtual Product Placement (VPP) format is at the center of that shift.
👉 We’re excited to be mentioned in Cynopsis’ latest feature on how AI is transforming advertising through smarter, more immersive brand integrations.
As the article highlights, VPP is gaining traction as AI makes in-content campaigns more scalable, targeted and impactful.
At Mirriad, we’re proud to partner with a growing ecosystem of leading advertisers, agencies, and media owners — delivering context-driven campaigns that perform across CTV and streaming.
The future of advertising is immersive, intelligent, and in-content, and we’re building it! 🚀 🚀 🚀
Read more: https://lnkd.in/eunZdJ8U
#Mirriad #VPP #CTV #AI #AdTech #AdvertisingInnovation #InContentAdvertising
So slightly different wording.
But as we know the BOD etc are so slow in doing anything you have a window of opportunity to act on 2phevs amazing research before there is any public acknowledgement of the facts by Mirriad!
Well done Bentley43 for doing so :)
You just need to BELIEVE everyone, Mirriad's time in the spotlight is coming :)
LOTM