Light at the end of the tunnel?21 Nov 2025 14:48
JD Sports: Is now the time to invest?
JD Sports is falling behind in the short-term but Hargreaves Lansdown says that doesn’t mean there isn’t long-term opportunities.
The Citywire Elite Companies + rated athleisurewear retailer reported a 1.7% fall in like-for-like sales in the third quarter to £3bn and lowered guidance for full-year pre-tax profit from £878m to £853m.
Analyst Aarin Chiekrie said the performance was ‘largely as expected’, and if recent acquisitions were included, total sales would have risen by 8.1%.
‘Trading across the UK remains particularly weak, with recent changes to employer taxes and minimum wages bringing a handful of extra costs and challenges,’ he said,
JD Sports has blamed weaker macroeconomic and consumer data as the reason for the cut in profit guidance, glossing over improving trends.
‘While that’s disappointing, the longer-term opportunity ahead looks promising given its strong market position.,’ said Chiekrie.
‘Trading at just 6.3 times next year’s earnings, the valuation offers plenty of upside potential if it can return to growth in key markets. And if investors are patient enough to ride out some uncertainty over the next couple of years, it could prove to be a very attractive entry point.’
Shares in JD Sports were trading down 2.7%, or 2.1p, at 78p on Thursday.