Member Info for lastofadyinbreed

Thanks dodge, grey moment!! Looks great.

Dodge,
Having a bit of thick day! how do you find the video in instagram?

Just arrived in Manchester for a meeting and just seen a billboard in the town centre. Looks fantastic, well done CG!

The difference a positive RNS, good news and invester confidence makes, Amazing!

jgj99
I completely agree, well said. Isn't this what we have all been waiting for? I really, genuinely feel like this is finally the start of something good at last.

Share price rise, not price rise, soz!!

Great news ref the Advertising. Fingers crossed we now see slow gradual sustainable price rise. It seems to me we are now waiting for the Movement range. So it makes sense for a 2 month advertising campaign to get the brand know. Then in 2 months time, once people are aware of us, launch the movement range. Sounds about right to me. What does everybody think?

Amo1
Did you the post I put on yesterday ref the Marketing reply I received back from IR ?

Dear Keith

Thank you for your email and I’m happy to clarify any confusion though please note we do not, as a policy, respond to discussion boards/ chat comments and speculation. As a LSE-listed company we only issue announcements through approved channels, ie the RNS.

Our full-scale marketing campaign, as stated previously, commenced on 1 March 2022. In the run up to that launch we also implemented other significant initiatives including the publication of our research white paper in February, our launch on Amazon as well as the introduction of our face serum for the first time.

The full-scale marketing is ongoing and focused on digital and online platforms at the present time. Our adverts have appeared, and continue to appear, in a variety of relevant online content platforms such as the titles mentioned in your correspondence and more (such as Women’ Health). We are focusing on digital because this is a cost-effective way of reaching our targeted audiences who typically shop online and have shown some interest in grooming, wellness or skincare themes.

Digital marketing and programmatic advertising is by its nature dynamic, meaning an advert may only appear at certain times, in certain spots and may be served only to specific viewers based on their interests and online activity. As a result it may not necessarily become visible to a casual viewer or an undefined group. This is entirely intentional and is why this effective form of advertising is growing rapidly at the expense of traditional mass media promotional activity.

While digital is currently the mainstay of our campaign, our marketing plans do encompass the use of other media formats such as billboard advertising, which the Company and our CEO have previously indicated will be launched shortly.

Our marketing strategy will also continue to evolve as we gain consumer insights and feedback and apply data analysis and advanced technology in conjunction with our marketing agencies as well as adapt to market conditions. This strategy is being spearheaded by our CEO who has more than 20 years’ track record with leading consumer goods multinationals, so you can be assured it is being driven with a clear objective and to drive sales.

We will keep you and other investors updated.

Sincerely,
Eric

I have run my own business for over 30 years. We sell high end window dressings. One thing I have learned is. It's the middle ground that always gets squeezed in times like this. There is always always a market for the low cost budget end of the market and thats not us. There is also always always a market for the High end Premium product and thats us. The price point is spot on and once the customer base who can afford these products and believe me they are out there. Learn about our products, we will be fine.

Great news,
Anna's putting her money in. She now has some Skin in the game, that confidence in what's coming!!

DelboyTraders
What did Simon Walters say?

AMO1
Big difference between them saying can't promise and the statement you just made?
Ever thought about letting them get on with the job in hand instead of bombarding them with criticism all the time. This was always going to be a 2-3 year LTH. If you cant wait that long, in the words of Jacksdad, " just sell up"

AM01
How can you possible know the movement range isn't coming out in Q2 unless you have insider information?

AM01
Are you still holding or have you sold out?

Can anybody remember when CG said the Movement range is coming out. AllI can find is this year?

LGO,
I did have you filtered and will will filter you again now, because as entertaining as you are, you are getting Boring now.
We have a saying in this country; YOU CAN'T REASON WITH STUPID! ttfn

Windows,
I don't have any more information than you do. The statement ref share price is my personnel opinion only. Take it or leave it.
I stand by what I say ref Amazon sales and I strongly disagree ref we are in direct competition. We are the ONLY uk based company selling Lab made products containing CBG. Again, that's why it's so important to get the word out, especially the different between CBD and CBG. Getting the customer to know the brand and the difference in CBD and CBG is the Key to selling our product

Windows,
With respect you are wrong. Firstly you are mixing up a Premium brand with a Luxury brand. You obviously can't purchase a Rolex on Amazon because its a luxury brand, but many many Premium brands sell very Successfully on Amazon, To name a few, Chanel, Dior, Armani, Clinique, etc etc. I Don't understand the Snobbery that people have about selling products on the Uk"s largest platform. If it works for other Premium brands, it can work for us.

If you don't want to know who makes your face wipes, then you are in the minority. Most people have their favourite brands or manufactures and if they like the product, they tend to stay faithful to them. My wife uses Bareminerals Blusher. She wouldn't go onto Amazon and search for a Blusher. She would search for Bareminerals blusher. I use Gillette contour blades. I wouldn't just search for razor blades. That why we need to get the word out and for the marketing to increase. Once customer see and use the product, they will search for Cellular goods Serum and the brand will expand as will the customer base. All this take time. We process in excess of 2500 orders per month. Our first month many years ago we sold about 20. Customer liked the quality of our product, told there friends who purchased, they told there friends etc etc. We now have a very loyal and varied Customer base. This will happen to CG, but you have to give them time.

Even if the share price drops further, which it may well do in the coming days. It will stabilise and start to rise. When it does, it will be a slow gradual sustainable rise, and thats what we all want GLA for the coming weeks and months.

Windows,
My point is: why would you just go onto Amazon and search for "serum" it's a very specific, personnel thing to look for. If you where looking to purchase your Old Spice for instance. You wouldn't search for Aftershave. You would search for Old spice. For somebody to just search for Serum, wouldn't happen. Thats where the marketing's missing. We have our own website for my business, but we also have a shop on Amazon. Some of my customers prefer to purchase for our Website and some prefer Amazon. Same product, same price, same delivery. People just prefer to have a choice. So the marketing needs be correct so customers know they can purchase CG from Amazon or CG's own site?