re Amazon27 Dec 2018 11:36
So the question then is why do so many people use the Amazon website? Maybe it's because they sell literally anything you can think of.. Debenhams (and all other department stores) sell clothes, perfume, homeware, bedding etc. (ie. not everything).. Different brands attract different markets - why should it be an issue if more people under 40 use Amazon while a fair number of people over 40 use HoF or Debenhams or more traditional brands?
Debenhams have a decent size online presence - it should not be about trying to fight against Amazon - they won't win - it's about maintaining their current market customers and perhaps gaining a few more over time.
Personally I rarely use Amazon - I can't stand companies who do not pay their fair share of tax :-)