The AAA deal (EA)9 Jan 2022 12:29
Worth reminding;
Bidstack secures deal with leading AAA game publisher
Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce an agreement with a leading, global AAA game publisher. The multi-year and multiple advertising format deal will give the Company the ability to place advertising across the publisher's mobile portfolio. The deal also gives Bidstack exclusivity to one of the world's largest sporting franchises.
This significant partnership reinforces Bidstack's global reach with inventory in key markets such as the US, the UK and EMEA. The genres are diversified across sports, life simulation, hyper-casual, racing, role-playing and open world and materially expands Bidstack's addressable audience.
James Draper, CEO of Bidstack, said
"Closing this deal has been years in the making which, when fully integrated into every game, will add considerable reach to our network. Agreeing a multi-year deal with one of the most successful game franchises on the planet is testament to our product, technology and commercial teams' work."