In the Cloud30 Jun 2021 10:10
The future is all all about Cloud capability now, the company are pushing hard on sales based on that capability rather than remote meetings which will increasingly depend upon it to add value. Looking at it realistically Loopup have little added value to offer to small scale undemanding customers who are likely to be almost totally cost driven and have a massive pool of cheap options.
It's not surprising those customers are dwindling, and why should Loopup engage in a futile battle to retain them ( it could get like insurance essentially needing to buy customers who always want the cheapest)
They have the right strategy with Professional services, who are prepared to pay for added value services that meet their needs.
They screwed up in 2018/2019 (admitted it in their usual opaque manner) and that IMO goes a long way to account for the failure to retain clients in 2020 - I don't believe that trend will continue into 2020 and the rate of churn is going to drop (should drop dramatically) in the coming years.
Lets hope they can put shareholders firmly on Cloud 9 by the end of the year - the new website tells us a lot about the product focus and target audience. I noticed yesterday that they have elevated all the Cloud computing customer stories to to the top of the list, previously they were listed by the date added. Like the Cloud focused blogs recently added, shows they are being proactive in targeting potential clients with a clear sense of purpose, it is really important that the website is clear and professional and they have someone actively managing it - it's our shop front in an IT world.
All good, there is no reason 2021 should continue the trends of 2020 - our BoD are not even sure what to expect.