RE: Will this come back from the dead17 Mar 2022 08:20
Loopup don't need to be unique, there are literally millions of very successful companies around the world that offer services that others offer - the usual pre-requisite is either having a protected market or providing a very good service.
Loopup would argue they do have a unique service, and as far a IP is concerned, it is a somewhat useless factor in a market where the big players will dominate and overwhelm any initiative of small players within a very short period. Loopup's strategy is now right IMO, having piggy-backed the biggest and strongest players IP and reputation with an add on (not competing on IP) service and in those areas of alignment it doesn't make any sense to compete. In fact Loopup get scores of multi-billion pound enhancements to their offering every year for free - the biggest problem is keeping up with them.
Surely you understand, they have made it very clear that they are not competing with the likes of MS in areas they can't possibly win as also applies with the cheap and cheerful end of the market.
They have posted another senior sales job this morning and you should look at their own description of the company, take not of the key phrases:
- increased productivity, and reduced complexity/cost.
- truly differentiated offering
- industry leading regulatory coverage, global voice platform, and deep Microsoft expertise
- reputation for quality solutions, premium service, and reliability"
Extract:
"To survive – and thrive – companies need to embrace the best new technologies that drive the future digital workplace. That’s where LoopUp comes in.
LoopUp helps enterprises move their global communications into the cloud, which promotes flexible working for employees, increased productivity, and reduced complexity/cost. Our solutions include cloud telephony for Microsoft Teams Calling, all delivered over our own global voice network and as a fully managed service.
Our cloud telephony solution for Microsoft Teams Calling is a truly differentiated offering in a market that is top-of-mind for IT Decision Makers. Our industry leading regulatory coverage, global voice platform, and deep Microsoft expertise mean we are well placed to win business with large multi-national organizations across the world.
LoopUp has built a reputation for quality solutions, premium service, and reliability over the past 18 years and more than 5,000 organizations around the world use LoopUp’s global voice network – from major multinationals to fast-growing SMEs, public sector bodies, and professional services firms."
Hope that helps if you're struggling to understand, clearly Loopup believe they are a long way from dead.