Planes, Trains and Phones16 Nov 2019 13:31
Why Veoneer is comparing cars with mobile phones.
"If you think of the phone as a car," Batra said, "OEMs have built traditional cars, where they have a cellphone that is run on a processor, but then each app is run on a separate processor."
"So, when they upgrade the operating system, all the apps stop working because they're on a separate processor," he continued. "So, then they have to upgrade all of the processors of each of the apps, and it doesn't work."
The automotive industry needs "an architectural revolution," he said -- a centralized, scalable electronics platform that allows the car's operating system as well as all of its "apps" to be upgraded seamlessly over the air.
Beyond benefiting suppliers such as Veoneer, that could help automakers offset reduced profit margins from costly technologies like electrification or autonomous driving.
"When OEMs can sell a car that is upgradeable, they'll be creating new revenue streams, not just a one-time sale," Batra said. "I can either charge you for all features for 10 years upfront, or I can have a business model where I can say, the car will upgrade next year, and I will charge you for some of the new features."
Batra noted that this will require automakers to work together to create a set of computing standards to reduce complexity and foster compatibility, and to allow open-source development. It will also lower the cost of design and production and reduce the need for complex and time-consuming validation.
While tech companies have been doing this for decades, he said, automakers and suppliers are just getting used to this way of working.
"In telecom, everything is standardized," he said. "In automotive, everything is bespoke, and bespoke creates cost, and that's a problem."
Batra said he saw positive trends.
"I won't say the revolution will happen tomorrow," he said. "The OEMs are starting to realize that they can't do everything, and that openness and standardization helps reduce their cost."
https://europe.autonews.com/blogs/why-veoneer-comparing-cars-mobile-phones