Global AI race makes Greenland's critical minerals a tempting target18 Jan 2026 10:05
CEO Eldur Olafsson of Amaroq Ltd., the company behind one of the two active mines, argues his company’s gold mine in southern Greenland proves that Greenlandic mining operations are possible with the right approach.
“Denmark is not really a resource-driven country, so the capital support up until this date has not been enough to get more mining going,” Olafsson told NBC News. “For mining you need more than money. You also need people. You need to physically move people and build infrastructure, make roads, bridges, harbors, all of these different things.”
Even Greenland’s harsh climate and sparse population — around 60,000 people live across the territory — do not dissuade Olafsson. “It’s important to remember that Alaska, Canada, Norway, Sweden and Russia all have mines, some very big mines, across the Arctic region. These are among the best mines you can find in the world.”
“We always need new mining areas, or we need to reprocess metal, to have enough metal for the revolution that is coming, which is AI and similar technology.” Olafsson said.
https://www.nbcnews.com/tech/innovation/greenland-rare-earths-critical-minerals-rcna254177
Eldur generating further great PR through NBC news
(Worth noting that NBCnews.com has circa 100 million unique users per month)