Is merger logical ?20 May 2017 02:17
I have been trying to understand the logic of a merger & maybe there is some, it looks like Brave Bison is a digital media specialist which, at its heart, helps brands, content creators and publishers build and engage audiences through the use of media. It has three divisions: Brave Studio; Brave Brand; and BraveTalent.
Brave Studio is the company’s in-house studio that creates original content solutions to help “redefine how people feel about brands”.
Brave Brand has created social media campaign for a range of companies including Coca Cola and Turkish Airlines.
Brave Talent is a management agency that represents “some of the biggest social influencers in the world”, and matches brands with personalities to generate the most amount of traction.
This would tie in with Zincs communications division which is a high growth market & this could give it the strength to be a market leader.
Ashley Mackenzie resigned from the board of Brave Bison after a string of disputes with its chairman, Kelvin searched for support among investors to remove other directors & replace his son as executive chairman, they did it before after they had sold Base79 to Rightster(now known as Brave Bison) for £50million in 2014, & ousted that board in October 2015 when Ashley became Chief Executive.
So it looks like they are in need of expert team players & who does Kelvin turn to, his old Managing Director of The Wireless Group, Johnny Goodwin, Kelvin Mackenzie founded the Wireless group & sold it to UTV in 2005 for £98m. Johnny Goodwin’s view of Kelvin is, "He is spectacularly brilliant. He may not be everybody's cup of tea on every single issue but the fact Rupert Murdoch holds Kelvin in such high regard is indicative of how good he is."
The Mackenzies own just over 8% of Brave Bisons shares, & leading investors have been concerned by the departure of Ashley Mackenzie
It looks like Kelvin Mackenzie has big plans & needs strong performers like Johnny Goodwin, This could be a good merger & it could open doors for Zinc Media , especially its communications division.
Zincs current share price does not reflect its true value, it looks like Brave Bison Need Zinc & its strong Board more than Zinc need Brave Bison, which should put a premium on zincs current share price, I am sure that Luke Johnson & some of the other large investors will work out a good deal for Zinc.
Some information from brave bison here
http://bravebison.io/about/investors
Article on brave bison here
http://www.proactiveinvestors.co.uk/companies/news/169278/brave-bison-on-the-charge-in-2017-as-it-continues-turnaround-169278.html
Mackenzie takes up fight after son