Nordic Business part 125 Jun 2019 11:16
The 2019 edition of the Nordic Holiday Report is now being presented, which for the first time is a Nordic (not Swedish) report. The report shows, among other things, that design hotels are becoming increasingly important for destinations, and so is the hotels restaurants. Sustainable travel is high on the agenda and the modern package holiday tour is more right than ever. The report also highlights Gen Z and Millenals travel habits where the trend is that many opt out of tanning and partying in favor of local experiences and time for recovery.
• Despite a historically hot summer last year, a weak Swedish krona and an intense debate on air travel’s climate impact, we prioritize our long-awaited holiday trip. However, the requirements and expectations are different today compared to a few years ago where the hotels are becoming increasingly important and also the sustainability issues, says Fredrik Henriksson, Head of Communications in the TCNE.
• Some of the trends highlighted in the report:
• Package holidays - more relevant than ever
• In times when more and more people cherish the climate, the interest for the classic charter holiday increases. The journey form entails a number of advantages from a sustainability perspective, such as full transfer buses, sustainability certified hotels with high occupancy and direct and almost completely full flights, which results in significantly lower emissions of CO2 per passenger compared to the average for regular flights.
• Consumers are making increasingly more conscious choices and the interest in the industry's sustainability work is increasing. 9 out of 10 mean that it is a joint responsibility between the holiday company and the customers to create a more sustainable travel. While the industry's focus on reducing emissions continues, initiatives are being taken to compensate for the emissions we cannot yet influence. In April 2019, TCNE started as the only major holiday company to offset carbon and green house emissions for all customers' air travel, regardless of airline.
• Design hotel makes classic charter destinations trendy
• Hotels are becoming increasingly important for holidaymakers, many times more important than the travel destination itself. With stylish design hotels, one changes the picture of what a package tour is and can thus attract both old and new customers to classic sun and bath destinations. When TCNE opened a new design hotel in the Gambia last year, Sunprime Tamala Beach, 97 % of guests had never visited the Gambia before. 40 % of the guests were completely new customers for TCNE.
• Go vego and go local!
• The hotel restaurant has become a destination in itself for breakfast, lunch and dinner. 7 out of 10 consider that the hotel restaurant is important when booking their holiday hotel. More and more hotel restaurants have become the new go-to place for both guests and other visitors. An example is the TCNE's hotel concept Casa Cook in Rhodes and Kos. And the guests