Part 3.25 Jun 2019 11:20
unknown destinations for many people, these destinations has great nature and cultural experiences as well as more and more attractive design hotels. This winter, two new design hotels will be opened in El Gouna, Egypt. It is luxurious and bohemian Casa Cook El Gouna and Cook's Club El Gouna focused on a younger urban target group.
• Cooling off
• According to TCNE's surveys, there are some things you want to see less of in the future:
• • Unnecessary plastics: 8 out of 10 want to reduce their use of plastic on the destination. In 2019, for example, the Thomas Cook group, will remove 70 million plastic disposable items at the hotels, flights and offices.
• • Partying: Only 3 % of 18-35-year-olds see the party as the main purpose of the holiday. 87 % respond that the purpose of the holiday is time for rest and recovery. 57 % respond that they use the holidays to reflect on life at home.
• • Fry in the sun: Everyone wants nice weather on the holiday, but to cook himself with coconut oil is out, especially among 18-35-year-olds where only 6 % answer that the sun is what attracts when they are going to book a holiday trip.
• • Amusement park and water parks: 7 out of 10 people in the Nordics are less interested in visiting water and amusement parks compared to five years ago. Instead, more people want to experience local traditions or local activities. Just over 6 out of 10 are more likely to visit the local market today and 7 out of 10 want to make excursions to, for example, a nearby vineyard or olive grove. Almost half (46 %) are interested in hiking. This summer, Thomas Cook Group launches sustainable experiences under the name Love Local, which will especially benefit the local community, preserve local traditions and lift its history.
• • Zoos: 7 out of 10 say they are less interested in visiting a zoo compared to five years ago. On the other hand, you are happy to look at animals in their natural environment, which corresponds to 60 %.
Click on this link to access the entire Holiday Report.
• For further information or high-resolution images, please contact:
Fredrik Henriksson, Communications Manager Thomas Cook Northern Europe, +46 709 513124, fredrik.henriksson@thomascook.se
• About the Nordic Holiday Report
Facts and figures in the Holiday Report are based on TCNEs booking statistics, customer insights and surveys via the company’s Travel Panel and YouGov with about 20,000 respondents in Sweden, Norway, Denmark and Finland. The surveys were conducted in February 2019.