The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
Lightw, companies like Apple have done so in the past. So you’re wrong.
https://www.theverge.com/2017/6/26/15877520/apple-sensomotoric-instruments-acquisition-ar-vr-eye-tracking
Nathan, the other reason is when you place the camera in rear view mirror, the optical path is compromised — which I think is one of the reasons why other DMS suppliers have not pursued this. However, clever engineers at SEE overcome this by improving the DMS algorithm (humans are more clever than AI after all). Of course having our chip embedded within that is part of that solution.
There was a forum where Nick De F and other DMS company leads from a few months ago. I couldn’t find the link. A question was asked by the moderator about rear view mirror to Nick. He explained how difficult the process is in integrating DMS into the rear mirror — his answer was very decisive without revealing too much. What was also telling watching them was how the other panelists just had to listen and not commented on anything.
It’s probably all free money.
Inflation rises above 1.5% every year.
And interest rates will rise — it’s kinda a profit.
Our concession is probably in the rate per car, but if we get 100% of this market (rear mirror DMS/OMS), I’m not complaining.
Another way of looking at this is Magna wants SEE to Love them.
In short, it’s a technical challenge to fit all the tech in such a small space. It needs wide angle camera that’s high resolution (minimum 60fps and low power for all that image/data processing without overheating (low power).
For the safety aspect all this must continue to function even when the central processor eg android/iOS/Alexa is down.
Probably a larger market is amongst owners who didn’t opt for DMS or the DMS doesn’t work/unsafe or owners wanting better DMS (not all DMS created the same!) I can think of several car models from many GM models, VW (esp the Audis), BMW (2020 onwards) etc.
SEE first talked to Gentex in 2017 about the possibility of having DMS in the mirror. So Gentex don’t have the solution, Magna and SEE do. Now Gentex will need to partner with someone else (Redeye automotive day may have the answer??!). Only other contender is Continental. Now they’re also missing out.
It’s a win for SEE.
Amur… my feeling is it’ll need at least an ECU that’s capable enough handling all the computational needs. But given we’re in ADAS era, this should be all integrated. I’m thinking more of robotaxis (lots of them have NVidia stack) that have the capabilities but not meeting regulatory requirements (or just doesn’t work) and need humans on board.
Hi guys, unfortunately I can’t attend on Friday. Would be grateful if this is asked.
With OMS now available, OEMs are able to offer services and has opportunities to create revenues from services, subscriptions etc. As this offering is likely to use SEE camera (and it’s system - low power etc) as a conduit, how likely is it that SEE will also be able to gain extra revenues from this new revenue generation? Is this built in the original contract with Tier 1 or from OEMs/Semiconductor companies?
Many thanks. Hyms
Mbly chips are already in hundreds of millions of cars. It’s their core business but seems illogical not to be in profit when you’re already in hundreds of millions of vehicles and you cornered the ADAS market.
https://www.eetimes.com/seeing-machines-might-be-the-next-arm/
Volvo also has a tie up with Qualcomm. We’ll know soon enough.
SEE is becoming part of a larger ecosystem since this article. NVidia can be part of that - no conflict.
Hi Terry
I have one.
We have 447000 cars on the road. Can SEE please indicate which OEM and/or model these are? Even a vague indicator (due to NDA) eg biggest % is with X based on 2 models or 22 models etc. is useful to the faithful.