In EU baby30 Jun 2025 07:11
The Agreement builds on the momentum of the successful collaboration with Mitsubishi Electric Automotive America, Inc. announced in February this year, which is already delivering a growing pipeline of opportunities across the Americas. Initially, Mitsubishi Electric Europe B.V. will work with Seeing Machines to leverage Mitsubishi Electric's strong fleet connections including within logistics, distribution and maintenance to accelerate sales of the Company's cutting-edge Guardian Generation 3 driver monitoring solution via these channels.
Mitsubishi Electric Europe B.V. is a wholly owned subsidiary of Mitsubishi Electric Corporation operating extensively across Europe, with a network of branches and customers in numerous countries. The collaboration will also allow Seeing Machines to leverage the extensive direct relationships Mitsubishi Electric Europe B.V. has with truck and bus OEMs across the region to better promote Guardian Generation 3 as an industry-leading solution, enabling automakers to achieve compliance with Advanced Driver Distraction Warning (ADDW) system requirements under the European Union's GSR. This will also facilitate the expansion of Guardian Generation 3 business into a range of other potential sectors (including rail) through Mitsubishi Electric Europe B.V.'s significant existing presence in these markets.
Rob Noon, Automotive Business Unit President at Mitsubishi Electric Europe B.V., said: "We're delighted to partner with Seeing Machines to support the expansion of their world-class safety technology across Europe. This agreement reflects our shared commitment to reducing transport risk, and we're proud to support Seeing Machines in scaling its impact across a range of transportation industries."