Strange Sunday Times article24 Apr 2022 01:12
Title - WPP takes on THG’s Ingenuity with plan to run brands’ online stores
"WPP is set to pile fresh pressure on embattled THG founder Matt Moulding with a move into online retail that poses a direct challenge to the health and beauty tycoon’s tech division.
The FTSE 100 advertising and marketing behemoth will unveil a new service this week called Everymile that will build retail websites for brands, market and promote their products, and carry out the logistics and delivery for them. The new division will be overseen by John Rogers, WPP’s chief financial officer and the former chief executive of Argos.
It is a similar service to that offered by THG through Ingenuity, its new tech division, which is under scrutiny from analysts.
THG’s value has collapsed from £8 billion to £1.25 billion since September. Its current value is the same as SoftBank’s option to buy a near-20 per cent stake in Ingenuity after a deal struck last May. Given the share price slump, there is little hope the Japanese investment giant will exercise that option.
THG derives most of its money from its health and beauty websites, such as Myprotein and LookFantastic, but has said its biggest growth prospects lie with Ingenuity.
WPP’s chief executive Mark Read has pledged to push into e-commerce since taking over from founder Sir Martin Sorrell in 2018. WPP already has online retail businesses that have built websites for Sainsbury’s and Selfridges.
It hopes its tie-ups with brands such as Coca-Cola will give it an advantage over THG, which was formerly known as The Hut Group. WPP will partner with logistics companies to provide the warehouses and delivery of products. It is going to focus on consumer goods, luxury brands, and small businesses.
“When we laid out the new vision for WPP, we said it was communications, experience, commerce, and technology – those were the four areas,” said Read.
“We have a big commerce business but increasingly we saw the opportunity to extend beyond just building websites to an end-to-end solution that is not dissimilar to what THG does.”
Everymile will be run by Mark Steel, who was previously digital director at Argos, where he worked with Rogers.
Last week, Moulding claimed the company had spurned several “unacceptable” takeover approaches for THG in recent weeks following a torrid period for the company.
Last year, he claimed he wished he had never floated THG in London."