estoteric sainsburys22 Sep 2016 12:06
I think you raise a really good point Sainsburys by and large hit problems when they became obsessed , like most of the others with market share, simply meant more items went off shelves for lower prices .
Which slashed profits.
For example if originally they sold loaf bread £1.20 with 30 p of that net profit
,If then reduce price to a pound to compete with ,Asda say, then profit reduced to 10p on the loaf
Now need to sell three times as many loaves to make previous profit .
If only sell twice as many then two loaves make 20p instead of one making 30p - but total sales now £2.. instead of £1.30 .Sales risen ( nearly doubled ) but profits down > Chairman and BODs supermarkets have really struggled with this basic concept.
Sainsburys traditionally competed on perceived / actual quality not price - enabled them to have higher prices .In example above clear they can afford to lose a lot of customers and maker greater profits with slightly higher prices..