RE: got to go north this morning4 Jul 2018 13:10
ITV has some good content currently - for example World Cup and Love Island. This should improve viewership and the bottom line ad revenues. For example Eng v Col game had 22m views. This world cup has exceeded expectation in terms of entertainment I feel and dont underestimate Love Island, as cheesy as it is, alot of people watch that sort of thing. Also, I saw adverts from large organisations who don't normally use this medium to promote themselves. Let's wait for the next trading statement, I envisage a good one. DYOR always.