RE: M i r i24 Oct 2023 17:34
m
mirriad
19,195 followers 3h
with over 35 patents, 90+ premium content partners, and working with 45% of the top us ad spenders, mirriad is the undisputed leader in virtual product placement and in-content advertising.
across the board, brands see massive lifts in campaign effectiveness (+25% on average) due to audiences being more engaged in the content and responding to it more positively.
☐ according to kantar: "our extensive research portfolio with mirriad empirically proves that virtual in-content advertising is well received and has the ability to generate significant brand equity lifts over and above regular tv spots. we're looking at a powerful new tool in the marketer's ****nal here, brands should test formats now to get ahead of the curve."
learn more here: https://hubs.la/q026wl5z0