RE: Results date18 Aug 2021 22:59
If bids had a relationship with a publisher with 100s of mobile games, and the open market was sorted then I’d say they got a chance.
Open market seems way off still for what ever reason, leaving deals to be done individually. Can hardly scale that way.
Plus the ads are so few and far between plus not across all games. By all accounts, if to be believed, more ads on android devices than Apple. Why not same on all.
It’s august, summer holiday season, so let’s see what sept and October bring.
If it hasn’t ramped up be then then no chance