RE: Admix28 Oct 2021 11:23
Sense talk - at present (I believe) each campaign we have been seeing is a private market place deal.
I am no marketing expert but imagine the campaign will be quoted based on anticipated impressions.
Of that quoted price everyone in the distribution chain, eg publishers, agencies etc, will take their cut leaving Bidstack with their margin.
So at present Bidstack will know what they are earning when they price up the campaign as it will be fixed from the outset.
With this fee structure Bidstack can compromise their margins to get the revenues through the door.
That’s what we need to look for at the trading update.
With regard to ads on open market. I suspect Bidstack will be paid per impression. That makes sense.
Obviously Head of PR Bottomz May be able to confirm, or even Helx2 might give you a less facetious response.