RE: Fundraise1 Jun 2022 13:54
Does anybody work or know anyone in the ad industry, surely they must know how well IGA is doing, revenue/campaign, etc”
Until the new IAB viewability standards are set brands are not buying in IGA on mass. They have had a dabble as we have seen but that’s probably a “test spend” on their behalf to see the results.
IAB new standards due in June and then everyone has to go to be certified as meeting the standards.
As bidstack are involved in this process you would hope certification will come shortly after.
Be too late to stop the fund raise though