We would love to hear your thoughts about our site and services, please take our survey here.
There’s unlikely to be any crossover here. Bidstack is for in game advertising whereas this is a platform for academy players to play games and improve. Bidstack will go direct to game developers rather than esports teams (as it currently stands). I would presume Guild will use website developers to advertise for the academy. Guild will have no influence over any advertising shown with the games (rocket league, fortnite etc.)
Should have added that last week guild beat BDS twice in the same tournament who are the most dominant team in rocket league in any region (ranked #1 in Europe). Guild are the first team in 8 months to beat this team without dropping a game to win 3-0 (in the first match up). Just to give an idea to the form the team is in right now with the end of season main tournament approaching
Guild are the better team out of guild and top blokes in rocket league at the moment. Guild ranked #4 and top blokes ranked #3
In fortnite 1 player won the tournament, 2 players came 2nd and 1 8th. In Valorant they beat the opposition so will continue in the competition. Rocket league they lost their game today so finished in the quarter finals.
They are in 3 big esports tournaments today. FNCS (fortnite season finals are today), Rocket league spring split eu regional event 1 (final day but top 8 secured) and valorant masters. Check the Guild Twitter page for updates on how they do. Expect big results in fortnite especially, as after day 1 all 4 Guild players in top 10 squads of 3.
Realistically all of Guild’s fortnite players should qualify. In EU it is the top 132 teams that qualify. In the top 150 round they all placed in the top 40 (this week only 10 teams qualify but there are more qualifier weeks). A number of teams seem to have purposefully not qualified so that they can get more game time in later qualification rounds before the finals. There is $1.3m prize money in the EU finals being shared amongst the teams which I think demonstrates the pull of esports. There is $20m in total for 2021 fortnite esports competitions - with possibly around $6m of this being EU prize funds.
If you follow their Twitter or twitch pages you’ll see esports being played all the time by their teams. Their fortnite roster is possibly the best in EU after the pickup of Tayson (rns this week). Merchandise is an important monetary aspect of all sports/esports teams so not surprised that it has featured so prominently in your research
*correction - sponsorship rns was Monday this week
Good rns last week and today.
Sponsorship deal secures significant income over next 3 years (at average of £1.2m per year). Will be interesting to see on 22nd November what type of sponsor they’ve partnered with.
Expansion into Valorant demonstrates the company’s plan to expand. I’m not that familiar with the players but see that they finished 2nd in a recent tournament
Thanks sensetalka
Funny enough Barcelona and PSG already have rocket league teams and there are numerous football teams with FIFA esport representation. At this point in time fans generally support teams based on their players rather than because they are preexisting brands within other sports.
Yes that’s it - they compete rather than producing the platform for competition, the competitions are more often than not organised by the game developers or by media outlets (espn etc.). There are already significant amounts of teams/franchises however looking at the talent they’ve already managed to pull in it looks to be a team that could achieve great things. I actually think from a talent acquisition perspective that having DB as a brand ambassador could be vital. (What FIFA player wouldn’t be a fan of DB)
I don’t think for this to be successful it has to be the only esports team, part of any sport is the existence and competition between many teams. But obviously if the scale of the future success is the uncertainty.
The company competes in esports competitions, there are prize pools which improve based on how well you do. They have a rocket league team (made up of scrub kills, tho and noly) and a fifa player (nraseck). The plan is to expand into other esports too. Merchandise is also a big earner for esports teams. The overall model is extremely close to traditional sports teams.
I’m a lot more familiar with the rocket league roster than I am their fifa player (nraseck), scrub kills is a previous world champion and has been a big European name pretty much since rocket league came out, has a big streaming following so is high profile for guild.
They have teams that are currently in Rocket League and FIFA esports but are expanding to CSGO and Fortnite (not sure exactly when). It’s quite a new team (established September 2019) but hopefully with their high profile connections can get some top talent