Dispensed music with Coca Cola29 Oct 2006 14:40
IGG. Developing a new generation of dispensing machines in collaberation with Coca Cola's 2.8m vending machines, to deliver touchscreen purchases of CDs, games, ringtones and pre-pay top up vouchers via Broadband. Cashing in on a prospective £800mns market. Trialed in Ireland since 2005 and now at 220 locations in Germany and America, results proved positive, with plenty of cross selling, cautious optimism remaints but with some fine tuning. With its fixed odds gaming portal at bookmaker shops, this Co has indeed landed a very lucrative concept. A long term play (2007) when further American cities will trial the revolutionary vending concept.