SWOT analysis23 Jun 2020 12:04
Feel free to add to these:
Strengths: We kind of know. Growing market, need to cut costs through automation of manual processes, digitisation of operations etc.
Weaknesses: Its very hard to automate many end to end processes and businesses have been disappointed in part over the ROI, this has slowed down level of investment in part and and not purely COVID19. Many automated processes have just shoved bottlenecks elsewhere in the overall process and therefore haven't delivered as much efficiency as was hoped for.
Its hard to value the business and there is no dividend obviously, so still a highly speculative though promising stock.
Threat: UIpath. They haven't even IPO'd yet and are worth a few billion quid on paper already. Why? because their tools are open architecture and you can do a lot more with it than BP offering. I will also add that the barrier to entry into this space is not that high and I personally think the Google's and Microsofts will come up with their own solutions which will likely advance automation to the next level. They have deeper pockets than BP so longer term is a clear threat.
Opportunity: Has to be that BP sells in 2-3 years when they are cash positive and still growing provided they can keep the growth curve up.
There are plenty of other points here worth shouting out, so feel free!! For me its going to remain volatile short term and longer term I just feel there are other firms with deeper pockets who can innovate at speed and BP ultimately isn't generating cash yet, so it can't invest that much into staying ahead of the competition which will grow .
Personally, I would say that you have to be sure that Covid 19 is a temporary knock and the reason for slowing sales. Thats the managements take but it isn't mine as the easy process wins are now done, leaving more complex automation work to go after and I don't think businesses are ready to do it. They don't have the skills or the money to bring in the Accentures and do big ticket change for now and they don't have the skills in-house.
I hope thats good food for thought.