RE: Buys14 Jul 2025 14:38
I do feel Asos has several strengths over Boo, but Boo does have a few unique features:
1) Asos has better corporate governance
2) Asos corporate website is more professional (Dan claims to be digital yet the corporate website is an after-thought)
3) Asos has been clearer in communicating its strategy (to be a good retailer!) Speed, agility, compelling proposition, brands. Boo keeps on saying market place. I understand how this works for Debs, but the rest?
4) Asos seems to have higher quality brand and I think can emulate Zalando
Boo's main strengths:
1) A strong stable of brands
2) Marketplace at Debs - this has the potential to be huge
3) Optionality with bricks and mortar licensing
4) Stronger balance sheet