RE: Article8 Jun 2023 09:00
Hi atg,
Post 'green-washing' , I floated a few days back the idea of 'woke-washing'.
As an aside, the recent Budweiser debacle shows what can happen when you misread your market or the Zeitgeist
www.cbsnews.com/news/bud-light-dylan-mulvaney-stock-downgrade-anheu
'Sport-washing' is in the same vein, people doing things that may not objectively make sense but which pander to the enthusiasms (or the prejudices) of the time. In Saudi's case ( + Abu Dhabi and Qatar) , a case of 'me too-ism'.
Investment decisions aren't just about the numbers, there's often a lot of emotion involved - as I'm sure we all know, to our cost. Today it's about football teams, tomorrow it may be about steel plants...
I believe that the investment case for ZIOC is likely to be enhanced by the current enthusiasms and - if we get a deal - will favour a higher price than might otherwise be the case.
Do you have a problem with that ?
;->