RE: Anyone got access to this write-up?3 Jan 2025 15:31
Best bit:
In Europe, stringent regulations impacting the operation of automobiles are coming into force soon and Mitsubishi, which manufactures the Outlander, Eclipse, ASX and Pajero brands, said it is intensifying moves to assure compliance with the expected rules.
“Europe starting in 2026, and regulatory movements are also observed in other major markets, leading to an expected rapid global market expansion in the future,” Mitsubishi said, in its press release. “Furthermore, with the advancement of Software-Defined Vehicle (“SDV”) technology, it is anticipated that the supply model for DMS will not only include integrated hardware and software component businesses but also see significant growth in the software-only business, requiring the ability to adapt to flexible supply models.”
While the deal was announced late in December, the implications for Seeing Machines for the year ahead are huge. The issuance of new shares means the proceeds will go directly to the company, helping to strengthen its balance sheet and elevating its appeal to other companies involved in the development of electric vehicles and other transportation products.
The transaction highlights the significance of Seeing Machines’ driver monitoring and passenger monitoring software and brings the Australian enterprise to the attention of other OEMs and other companies developing similar products.
News reports indicate companies like Google are also interested in Seeing Machines’ offerings, including its “sensing technologies.” A news report cited the possible application of Seeing Machines’ software in Edge AI devices, quoting Billy Rutledge, director of systems research at Google Research.
Mitsubishi said it “aims to expand business in the rapidly growing DMS market by combining Seeing Machines’ strength in core sensing technology for high-precision detection of face orientation and eye movement through image processing, and Mitsubishi Electric Mobility’s strength in advanced state estimation technologies for detecting drowsy driving and passenger health abnormalities in an in-vehicle environment.”
Sign In
Follow the stocks
