RE: Takeover29 Jun 2021 11:56
It's pretty clear Katherine was brought in to structure BIDS towards a takeover with Microsoft or another company as that's exactly what she has done before, her knowledge, contacts and experience will be vast. She knows exactly what to do. This also explains the silence from BIDS for such a long time.
Taken from a previous RNS:
In 2003 Katherine recommended to Massive that it should pivot into in-game advertising and subsequently led the company in building the market for real-time advertising in video games. Massive recognised that young males aged 18 to 34 were becoming increasingly hard to reach through traditional advertising and that video game usage by this market segment had sky-rocketed. Massive built the technology, sales team, back-end operations and ad-serving infrastructure to enable dynamic delivery of advertising into video games for internet enabled PCs and video game consoles providing the first full solution for games publishers and advertisers. Massive was sold to Microsoft in 2006 for US$300 million according to published estimates.
Something big is brewing I feel.