Have you noticed . . .22 Aug 2020 20:43
. . . how good the new website looks ?
. . . and the excellent price positioning ?
It's been a while since I last looked at CPT despite having a holding from the 4p placing some years ago. I'd written this investment off, but only now, this past week, re-looked at their business module following change of direction with the new top female management - and it looks very good indeed.
Others have questioned their concerns on re-branding and whether mylo would achieve good ranking in google for example - but it does - although they are also paying at the moment for name placement in Google ! But even so, they've cleverly changed their products domain to myloworld.com which I believe is one of the key factors in website ranking.
The new kit is supposedly on sale price from £149 inc vat to £99 inc. To my mind this was always where the price should be to get something so novel off the ground - by all means rely more on follow-on sales for the Luteinising Hormone and Pregnancy test tabs to make up the margins.
Reading the website text and blog seems very empathetic and if the rest of the business is as equally well done then there's every chance they can at last get this business moving forward at the pace it deserves.
Cash at 2019 y/e was £620,000 and they raised £1.9m in April so finance is taken care of this year and at these lower product price levels sales volume should now be increasing. I have no knowledge though as to how the BOOTS sales are going - making enquiries at various local stores got me nowhere and I'm hoping this it' online sales that are leading the way. I would expect to hear soon how the first half has traded. But right now, I'm much more optimistic that a share re-rating is possible and we'll recover some of the historic sp lost ground.
As far as I can tell, Concepta has a unique product here in both its technical prowess and now it's very competitive price structure. If they get the press momentum going , then at these prices the product should fly.