RE: Prospects12 Jan 2022 21:15
As I said in an earlier post, I felt that MHC had letsgetchecked.com in mind when they re-jigged the business at the time of the placing a year ago. The potential is immense but MHC is a very lean team in comparison but, even so, in my opinion, wouldn't necessarily need many more personnel to get the initial DNA testing products out there.
We're going to have good results announced shortly - we know that.
However, the shareprice isn't going to shift much unless MHC shows it's not exclusively a Covid business. There's still a lot of potential that will accrue to the business from Covid testing - that we can be sure of - but I worry though that there have been mis-steps over the extended Holiday period where the lack of a postal service has meant travellers have blamed MHC for not delivering the PCR service. Too many bad reviews suggest to me that this was not thought through by Management As a business, we are held to ransom by Royal Mail. This will not be the case once we start selling the DNA testing kits either directly or in store.
They'll have more than enough funds to get some of the new products off the ground - but to get maximum press reviews, they'll need to get these out soon - particularly to Boots. Lloyds Pharmacy can wait. The website says that 'Vegan Suitability' is 'Available Soon' - I don't know if that expression was meant to cover all the shown products or just the one ? But, I feel we need a raft of products offered at this stage. I would like to see several coming out at the same time to generate maximum press interest. 'Lactose Intolerance' and 'Coeliac Test' making a threesome to get started. I'd like also, to see the MyLotus fertility promoted once again - unless we've been misled in the past that the product is not as good as we had been left to believe, cross-selling opportunities will arise when we have a wider product base.
The shareprice is, in my opinion, safe at the current level if we just continue Covid testing but I know we all would like to see it back to a higher level - I've set a target of 5p before re-evaluating my shareholding. GLA