RE: Haleon hiring a New Categories Associate Brand Manager for Eroxon29 Jan 2025 13:16
Great find! I agree Haleon wouldn't be hiring for this role if Eroxon wasn't selling.
Responsibilities of the role as per the page:
You will be a critical member of the Eroxon brand team, focused on delivering annual brand plans, driving penetration and repeat purchase
Measure and report on brand consumption and media performance, and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
Develop strategies, tactics, and lead execution of national brand programs grounded in deep consumer and customer understanding, consumer promotion, social media, digital content, and shopper programs
Help drive e-commerce strategy and tactics in line with brand strategy
Lead brand test-and-learn agenda end-to-end from test design through scaling results in close partnership with Performance Engagement
Own annual brand budgeting and in-year budget management for Eroxon