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Thank you all for info. share. Really appeciate all your replies.

@lucky... thats very insightful... you can prob guess not much personal experience. Thanks for thorough reply. Could i ask one final question(s)... how did you hear of product and do you think your friends would/will follow your lead?

@last... thanks for your perspective. But yours is the concern of my own premis. You say "once you have tried". Is 100 quid for 30ml going to get many triers? Faced with high energy prices, historic highs for commodities, supply chain woes etc feeding inflation and eventually higher interest rates for borrowers etc. is the product price going to support a product adoption and mkt pentration strategy? Searching for something more convincing....

@jgj99... generous treat. I gave daffodils and prepared a lunch. Equally appreciated. Will either you or your mum repeat buy the serum... or was this a luxury one in a while treat? Will you buy it for youself ? Thanks.

@lucky... appreciate that insight. So how much serum will you use over what period of time... very roughly. What would be the cost of your equivalent product bundle of mainstream brands? Very much appreciate this comparison - to my mind this is real information from a real consumer presented with alternatives and making price and quality decision. But I am keen on cost comparison data. Would halving price double or triple sales volume for example.
Should be noted the instructions for using serum does not preclude use of other products. So its not obvious from the product literature the cost of other products could be avoided. Which is a shot in own foot.
Why don't you offer to be a brand ambassador? And @last could be for men.

@last... so my question would be... why price it out of mass market price range... if there is a smaller environmental foot print... why price people out. You need volume to make a difference. If I have a day not boiling kettle... what difference? The world goes without... and now we are talking - difference. If you want change... there needs to be mass appeal. And with that market share. Basically I'm ready to argue the point this is priced wrong. Something novel does not need to premium priced to this extreme.

@youngy84... could you elaborate why the serum is worth actually worth every penny... personally I think it is overpriced considering competing products that broadly offer the same the "benefits".

LGO-fan... who would you pick as an influencer... some examples who would be good in your opinion. Who is in this product influencer demographic ? And why as an investor would I not follow the influencer for myself. Pls explain your point....

@Rem... ur correct of course, RNS date i was referring to was 14th. All the same, the point I feel is valid. Intuitively, I struggle with a claim of "age prevention benefits". Prevention is a very strong claim.

Cupid is disappointed and has every right to express that on this board. Either offer some support or just be quiet.
I think Cupid has a right to be disappointed and every investor has a right to be concerned if investment under water.
Today's RNS talks specifically to "age prevention benefits", without exception. This surely cannot have been reviewed by legal. I mean we all age every second. No serum prevents aging imho. There is something about this I just feel wary about now...

Cupid.... sorry this has had such a bad impact on you. You're not alone. If we had at least invested in Diageo we could try drink the share price higher. For a hundred quid we really could have drowned our sorrows. I am open to more comments from the board. Media campaigns alone don't do enough in my opinion. What would they say... how would they portray the premium... there just isn't enough of a story to differentiate this product from anything. If it turned "golden balls" sack smooth as marble - now that would make folk take notice.... one helluva USP and promo campaign. imho.

How do you identify the premium of the product itself versus simply being over priced... where is the premium product element that appeals to the self esteem, ego with a wallet to spend that premium place products appeal to... amazon mkt place vs selfridges. We're a goal down already on premium and we only just kicked off. Some simple points where is the premium that warrants price please. Else why not go for a low price strategy instead... 50 quid would still be alot for the bottle quantity being sold.

All, a tough call, if i may join discussion. PMs soared and slumped during covid. The peak oil debate caused a relatively short lived spike. $150 to $175 oil in reality could be the analysts $200 crystal ball.... because of the unknown unknowns. Iran, Venezuala, Saudi, Libya, end to Russian hostilities. A lot of morals will be tested and crumble in the face of supply demand imbalance. Although Save the Children declined $1million donation from Neptune... making matters of principle so hard to call. Personally, I expect governments to be less principled. Never be afraid to bag the profit driven on price and buy back after the cooling...

** Mssg to person with rusty porsche or rusty joints

Rather be broke than be you... what an ugly personality you have. All imho.

No CM. Not armchair CEOs. Although one feels a certain type of vacancy with current occupant. Its worried shareholders. Please advise your assessment of last 10 years corporate presentations versus delivery... theres gulf sized gap and then there's a PC sized gap. Its on a different scale. Its a break away league all of its own. Seriously what exactly do you expect and on what faith or fact do you base the expectation?

If its a dead one bouncing be sure to give some advance notice so i can pay my respects and be off

@argobull, yes thanks. Mine was more generally adrift of this board and coveting todays risers. Risers for reasons that evade me. I would so like to be one of the evaders rather than the evaded. Any thoughts on stellar rises without RNS (even though its not ARB on topic, I'm sure its relevant as an investor community)

@flower (and open to all)... todays top 4 risers at 12:30pm are 20pc plus up... none have released an RNS. Useful explanations please coz it stumps me every day when I see it... more madness or more insi.... nope not going there. What makes it happen?

@ArgoBull... thanks for thoughts/link