A world of opportunity out there15 Feb 2018 19:44
I have lost count of the number of online start-ups offering competitive rates and intuitive technology taking business from the high street. Of course there are some ( mainly older) vendors who want the comfort of using a known and trusted high street agency, there are some vendors who are too busy to even contemplate using an online provider as they want the hassle taken away completely, there are some with unique properties who require specific, qualified, agents to add value based on their skills and experience. Now, with a huge market size available to the disrupters to attack, that is and will continue to be a massive opportunity to take market share away from the high street. So, with PB with still only single figure market share and a rapidly developing brand, the upside is unquestionably huge. If I worked within the sector, which is largely unregulated, despite what some say, and If I was properly qualified, experienced and knowledgable but could only charge the same commission as the bloke down the high street who used to be a car salesman I would feel pretty miffed and undervalued and either set up an online offering or find another career. I know that some have done this. My point again is that too many 'average' and unqualified agents charge far too much for simply uploading pictures to a portal, add very little or no value and charge a massive premium relative to the disrupters. Yes there are exceptions to this there always are, but not near enough in my view to justify the delta between the traditional and new pricing models. PB shares are volatile as opinion is divided as always when new models threaten old ones. Those enlightened investors taking a long view will do well. Trading this between 400p and 500p has been relatively easy but timing can be tricky. Lots of people feeling uncomfortable as it threatens long established norms and a snobbery exists in some parts towards those who use PB. This will change rapidly just watch. By the way a very nice day here today for those long the stock.