RE: Clinical trials22 Apr 2025 08:47
Netcurtains, the equipment for scale-up to 20000 litres was good to go 1 year ago, the decision and nature of the clinical studies to prove up the additional benefits associated with neurocosmetics would have been discussed with the VIP's and Croda would have taken the view that it was worth delaying the launch so that a higher price point for zenakine could be charged, which would not have been taken lightly as the opportunity costs factoring in not only lost revenue from the delay, but market opportunity cost losing ground to competitors, risking first-mover advantage, brand and marketing positioning delays, impact on stakeholders and Investors, long-term growth delays and of course there was always the risk that clinical studies may not deliver the expected results.