RE: 2024 results6 Jun 2025 12:08
Yes Bk2011 am looking forward to the outlook statement to see whether there is any additional updates from the Outlook in the March EOY Commercial Update RNS.
What it did prompt me to do was revisit the 2023 EOY Results to see what the focus was for 2024:
Post Period 2023 FY Results
"Our focus in 2023 is on looking forward with the aim of each business unit reaching profitability by the end of the year. We believe this can be achieved by a reduction in costs, a focus on existing partners returning to forecast, bringing in new partners particularly in the USA and Asia, and expanding e-commerce channels to reduce partner dependency. With our products winning awards in Europe, Asia, and the USA and an increasing number of large companies like The Hut Group, Holland and Barrett, Apollo Hospitals, and Nahdi Medical using our products, we believe we are in strong position for further growth.”
Results from the 2024 Commercial Update stated
Consumer Health and Ecommerce
Within e-commerce Amazon sales increased 156%, China 28%, and our own website by 5%. In terms of profitability, our own website was profitable every month and overall in 2024 due to its low marketing spend, China seven out of twelve months with a small overall loss, and Amazon was loss making every month due to the investment in marketing needed to grow the customer base.
North America
We believe our North America business has taken a significant step forward in 2024 and we expect it to be profitable in 2025 with existing customers and making a material contribution to overall profitability going forward.
Optibiotix Health India
We believe that our agreement with Morepen and the upcoming launch of more products under the Dr Morepen brand, plus other partner launches and the reorder of products by Apollo pharmacies could generate significant revenues and will bring profitability to this part of the business during 2025.
2024 Oulook
Our focus for 2025 is to continue to build our business in USA, India, and Asia whilst investing in ecommerce activities in multiple territories including China, India, and Europe, and launch second generation products.
Which I presume means not profitable until 2026, I just hope the loss is minimal this year with costs brought under tighter control