Gordon Stein, CFO of CleanTech Lithium, explains why CTL acquired the 23 Laguna Verde licenses. Watch the video here.
412m cash position....wow
https://www.adweek.com/media/reach-recommendation-tool-ai/
U.K. publisher Reach plc, which operates more than 130 news sites including The Mirror and Manchester Evening News, announced Monday the commercial debut of a content recommendation tool. Called Neptune Recommender, the product uses machine learning and first-party cookies to serve visitors targeted suggestions for further reading.
Internally, the tool aims to lift advertising revenue across the Reach plc portfolio by increasing page views and dwell time. Here, it’s already seen gains—the tool accounts for 40% of the media company’s page view growth this year, according to group digital and innovation director Terry Hornsby. The publisher declined to share the financial impact of the product, which was developed internally by a team of five.
Reach plc also plans to make Neptune Recommender available to other publishers, in some cases charging a revenue share from the page views it generates.
The launch comes amid a larger push from publishers to improve the targeting capabilities of their contextual offerings, as the looming deprecation of third-party cookies promises to render obsolete the practice of serving personalized ads based on browsing history.
“Trending has its place in the world, but the web is greater than that,” Hornsby said. “We’ve got to be relevant for people for the long term rather than just in the moment—and that’s what this product has achieved.”