RE: Big Brand12 Mar 2024 18:58
Corrected errors, fingers going quicker than the brain lol
Cheers
Major brand in the UK and Europe, if not world wide.
This is a styling gel and by the looks of it this is a very recent release, so guess it is a new formulation, the typical ingredient that is being replaced is usually an acrylate, I would have though, sure there will be a chemist amongst us who could confirm?
It may be that if Unilever find that is such a huge success( reviews very positive) that they go back and re-formulate some of their other hair products, but would definitely put money on the fact that many of the new products that they release in the future will have ITX chemistry in them, they are not going to only have one product with Sodium Polyitaconate as an ingredient?
If someone could confirm this it would be excellent, but I am sure that Unilever are committed to improving the sustainability of all of their product ranges, which covers quite a few brands.
We need to keep up the research going forward, not only on Unilever products, but also the other majors, as I am sure that they will not want to be left behind?
It also raises many other intriguing questions, luckily we have the finals just around the corner.
AIMHO
ATB
AJP