Cenkos - Rear View Mirror DMS/OMS - Today's Comment21 Apr 2022 10:16
Seeing Machines Ltd
Rear view mirror DMS and OMS solution
Seeing Machines has announced that it has collaborated with Magna on a demonstrator that features a fully integrated Driver Monitoring System (DMS) combining camera, electronics, and interior mirror technology. This solution addresses a critical OEM challenge associated with managing integration, cost and seamless camera packaging across a diverse line of vehicle models. The demonstrator shows the collaboration with Magna has solved challenges including processing footprint, low thermal dissipation, and small overall mechanical size and weight needed. Seeing Machines has further addressed the difficulties associated with a movable mirror/camera combination through dynamic real-time detection and calibration techniques. As well as providing an effective and simplified DMS solution, enabling safety critical for NCAP and regulatory standards associated with driver distraction and impairment, the integrated mirror location also offers an effective cabin camera position and field of view for occupant monitoring enabling a range of safety and convenience features inside the cabin.
Comment: The creation of a rear-view mirror that integrates DMS has been discussed for several years now as a potential ‘killer app’ solution that meets the requirements for OEMs facing the challenge of rapid adoption across all vehicle types in a cost-effective manner. Specifically, a rear-view mirror solution sidesteps the interior cabin packing constraints associated with differing vehicle types including existing interior designs that may still be in production when regulatory mandates start. However, the real-world challenges in this solution have been significant including the development of new software to manage the fact that rear view mirrors are adjusted by different drivers. Integrating occupant monitoring into the solution provides further value to the solution for OEMs offering additional safety and convenience features enhancing the potential per vehicle ASP for Seeing Machines for the same hardware cost. We see this solution as a further extension of the technological lead Seeing Machines has in the sector as this solution is not possible without high resolution and low latency eye tracking, high availability in the real world, and hardware acceleration. We therefore believe that this highly competitive solution could further extend Seeing Machine’s win rate and market share and we therefore iterate our Buy recommendation and 20p valuation.
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