rubenjames21 Feb 2019 13:36
Good Post. What can any new CEO achieve in a short space of time? In 2011 after the profit warning with the SP at 3p, an analyst described it as ''mission impossible'' such was the ratio of debt to brand value.
We have to credit Darby with separating the company into Groceries and Sweet Treats and making it more of a takeover target. The problem is PF do not have the funds to invest in brands.
However, I would not be surprised if one of the parties that looked at Ambrosia, now come back and see how things go by getting PF to make a new product for them under the Ambrosia brand, like Nissin are doing with Sharwoods.
If things go well, they may take things further. You are definitely right about Ambrosia ''Frozen Custard'', but what about working with someone on developing ''Devon ice cream?''